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New brand appearance: VW wants to be a new logo for e-car world market leader

2019-08-22T14:04:54.018Z

TIME ONLINE | News, backgrounds and debates



Wolfsburg (dpa) - A circle, two letters: Volkswagen wants to present after the diesel scandal with a reduced VW logo in the future more authentic and environmentally friendly.

"Volkswagen is on the way to emission-free mobility for all," said VW brand executive Ralf Brandstätter in Wolfsburg. The goal is to become the world market leader in e-mobility by 2025, with one million electric vehicles sold per year. The brand appearance has been completely revised. "We want to earn the recognition of society again."

The logo will be adapted for the first time since 2012: Without the previous 3D effect, but with a not tied down "W" it should seem easier. "We believe we have created an icon," said Jochen Sengpiehl, head of marketing at Volkswagen Passenger Cars. "We also need to rejuvenate ourselves as a brand." Instead of an advertising slogan, there will be a sound logo, as a new brand voice, the voice actress of Scarlett Johansson, Luise Helm, was engaged.

In the tradition of Beetle and Golf, the fully electric ID.3 is also to become the new face of VW. The e-car was shown for the first time without camouflage. The logo, white on black, will be on the ID.3 outside of Europe with lighting. Thanks to the E-technology, the car is to offer the space of a Golf in the interior as much space as a Passat.

For the public, the logo and ID.3 will be on display for the first time at the International Motor Show (IAA). The IAA begins on September 12 in Frankfurt. At the same time, the logo will also be exchanged on the skyscraper of the VW headquarters in Wolfsburg.

Source: zeit

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