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Boram is a small youtubeuse from South Korea who is only 6 years old ... and who is already multimillionaire. Her online videos recently allowed her family to buy a building in a wealthy Seoul neighborhood. This purchase made a lot of noise in South Korea this summer.
From our correspondent in Seoul,
It's a little girl who is the star of two successful YouTube channels . She is staged in her daily life, or trying out new toys. His most popular video , with nearly 400 million views, shows Boram pretending to cook noodles on his plastic stove.
The videos are in Korean, but no need to speak the language to understand them: they are very visual, there are a lot of sound effects and visual effects. Its two channels have a total of more than 32 million subscribers!
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Through partnerships with toy manufacturers, Boram's chains are the most lucrative youtubers in Korea. According to the Korean press , the girl would earn more than $ 3 million a month. In this way, his family was able to buy a property valued at $ 8 million, in the very chic Gangnam district of Seoul.
Appat of gain and abuse
As fun and popular as they are, Boram's videos have sparked some controversy. Two years ago, a video of Boram showed the little girl driving a plastic car in the middle of Seoul traffic. She led the NGO Save the Children to lodge a complaint against her parents , for mistreatment!
A representative of the NGO also told CNN that another video was considered problematic and harmful to the emotional development of the young viewers: Boram was stealing money from his father's wallet. Following this complaint, Boram's parents were sentenced to undergo training on child abuse. And YouTube has removed the offending videos.
These issues are not the only ones raised by the issue of children becoming celebrities on social networks. In fact, it is often the parents who write the scripts, shoot the movies and edit these videos. And greed encourages abuse: some parents have been accused of going too far to " click ".
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A Korean youtubeur father was accused of having traumatized his little girl: he had disguised himself as a burglar and had pretended to want to kidnap her. Another problem is online harassment: some youtubers, sometimes very young, have been bombarded with insulting comments and insults. And they are of course not at all prepared to deal with it .
It is also to better protect that since February, YouTube has decided to ban comments under most children's videos, including those of the small Boram.