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21 August 2019Hope yes. Sea, mountain yes, as per tradition, but strictly between mills, huts, cellars, farms, farms or farmers' markets to buy local products at zero kilometers. This was the choice for the 2019 summer holidays for 3 Italians out of 4 according to the Coldiretti / IxE 'analysis.

Quality food equal vacation
The survey shows that, not surprisingly, food represents for almost one in five Italians (19%) the main motivation for choosing the place of
vacation, while for another 53% it is one of the criteria on which to base one's preference and only a 5% declares not to take it at all for consideration.

The food - Coldiretti underlines - is the main item of the budget of families on vacation in Italy with about a third of the expenditure of Italians and foreigners destined for the table to eat meals in restaurants, pizzerias, trattorias or farmhouses, but also for street food o food and wine specialties for a total amount estimated in 2019 at around 30 billion a year, the longest ever.

Italy, world leader in food and wine tourism
Food is confirmed as the real added value of a vacation in Italy that is a world leader in food and wine tourism
counting on the greenest agriculture in Europe of 5155 specialties are obtained according to traditional rules extended over time for at least 25 years surveyed by the Regions, 297 Dop / Igp specialties recognized at community level and 415 Doc / Docg wines, the organic leadership with over 60,000 organic farms, the decision not to cultivate genetically modified organisms (GMOs), 23,000 farms preserve the secrets of peasant cooking for generations, 10,000 farmers on direct sale with Campagna Amica and the numerous enhancement initiatives, from festivals to wine roads.

Italy beats USA and France
In just a few years, Italy has conquered the world leadership in the farmers markets in front of the USA and France with the largest direct sales network of farmers organized with its own brand in the world thanks to the Campagna Amica Foundation.