“Sports Tech” held in the US Expand business opportunities in Japan on August 21 at 12:50
An event to expand business opportunities in Japan in a field called “Sports Tech”, which combines sports and technology, was held at the home of sports business in the United States.
In Japan, the sports tech market is expected to expand in preparation for the Tokyo Olympics and Paralympics, and the developed technology is expected to be applied to health and welfare.
To expand business opportunities in Japan in this field, an event hosted by a major advertising company was held in San Francisco, USA on the 20th, with approximately 500 people from Japanese companies participating.
At the event, representatives of sports tech companies such as Europe and the United States stand on the stage, appealing a system that analyzes the heart rate with a wearable device and selects the optimal training method, a display that can display different images depending on the viewing angle, etc. I was eager to do business in Japan.
A booth was also set up at the venue, and by combining two cameras, a system that can analyze the player's form without sensors was displayed.
Hitoshi Tonomura, a company that has invested in startup companies that have just been established and hosted the event, said, “One of the soft powers in Japan is sports. I want you to come out. "