This year, the event celebrates its 39th edition this year. On Wednesday the twentieth organized only for vips by Carlos Martorell was celebrated
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The peace symbol and psychedelic prints have room one night a year in Ibiza. For 39 years, the Pachá nightclub celebrates the iconic Flower Power party , a meeting point between May 29 and October 2 that last Wednesday celebrated its twentieth VIP edition. An event in which familiar faces pose in a photocall before enjoying the most exclusive Pachá. The event brings together people from all over the scene and has managed to parade Alejandro Agag, Carmen Thyssen, Eugenia Martínez de Irujo or Anne Hathaway and designer Valentino from the parade from Ana Botella . All of them reinterpreting what they think is hippy fashion. Some with more tino than others.
"We don't know such a long-standing party anywhere in the world," they explain to LOC from the Pachá press department. The disco of the two cherries was by Ricardo Urgell and it was his brother Piti, dj, the creator of the party . Such was the success that happened once a year to become a weekly event in the summer season. Pacha grew up and the celebrities who visited the island wanted to know what the charm of that place was . So Piti and public relations Carlos Martorell devised a secret door through which celebrities could enter the disco without being seen by fans after one night Elle MacPherson, Roman Polanski, Naty Abascal and Angel Nieto met in the room. Now it is the Viktor Nebot DJ who is in charge of the dishes under the artistic direction of Made in Italy Ibiza after the Urgell family sold the Pachá Group for 360 million euros . This year, the party recalls the release of the first Led Zeppelin album, the publication of the single The Yellow Submarine of the Beatles and the first opera of The Who.
As in previous editions, the celebration of the union of Yoko Ono and John Lennon and the memory of the Easy Rider movie, with a motorcycle crossing the disco. "The performance of Yoko Ono and Lohn Jennon is one of the iconic shows of the party. Every 15 minutes something happens and there is an average of 12 performances," they explain from Made in Italy to LOC without wanting to reveal many more details.
If all the names of executives have changed at the weekly party , Carlos Martorell continues public relations at the head of the VIP event, who analyzes the success of the call in conversation with LOC a few days before the meeting. "It triumphs because it is an alternative to techno music . My call is a cosmopolitan and friendly party, many friends and people come who do not like crowds or music at all decibels," he explains.
FAN PHENOMENON
This year, there will be 400 winners to whom Martorell personally invites. The cards that give access to the disco that day are made by hand and it is the public relations itself that sends them to the homes of the graces. If you spend the summer in Ibiza, you even hand them over personally . "I invite the faithful to the island with houses here, celebrities so that the party is published in the media and people with an attractive presence that remind me of the fantastic hippy years I lived in the virgin Ibiza," he confesses. One of his greatest achievements was to take Valentino three times . According to him, the Italian designer "had his doubts, but he liked it a lot and repeated". Someone who would love to invite is Bob Dylan , although it does not seem that the elusive musician, who did not go to collect his Nobel Prize, appears at such a party.
Although the call for celebrities claims to be a fun time away from crowds, with the experience of enjoying the disco in a different way, celebrities suffer the fan phenomenon of less known guests , as Martorell acknowledges. "The latazo for celebrities are the mobile phones with which some guests ask them to take selfies and photos, a nightmare that has replaced the autograph. Unfortunately, that is one reason why some celebrities, on vacation in Ibiza, avoid mixing among many people, "he says.
The party of the year in Ibiza was celebrated on Wednesday . An event reserved for those who receive invitation. However, whoever wants to approach the Ibiza of the 60s can do it every week in Pachá, you only have to pay the 40 euros that the early entry costs or the 60 that they charge to buy it the same day at the door. A call with music from another era and under the motto "dress like before and dance like never before" .
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