• Juanma Moreno "I have discovered more sticks than the erotic of power"
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Are we the ones we wear? Somehow yes. We try to express ourselves with what we wear, our mood is quite reflected in what we wear. Today you wear black shorts, black shirt, black dress shoes and black socks. Who is it? Today I wear the uniform, the one you wear when you are tired and do not want to think. Is elegance overrated? Elegance today is a furtive concept, something that goes unnoticed. It is a bit elusive, subtle. But I believe that elegance has to be mixed with other types of ingredients. Nor am I interested in elegance as well. I like that there is something else, that the person demonstrates something else, that goes further. Does being elegant imply boldness, certain courage? Yes. It involves breaking down barriers, being daring. It means adopting new trends before others or dressing no matter what they tell you or how they look at you. How often do you wash your clothes? It depends. Underwear every month, because I have industrial quantities of underwear to change daily and not have to put the washing machine every day. Shirts, pants, I wash them a lot. I have a very, very full closet, but I always wear the same shirts and pants. So I have to continuously wash the five clothes that I use the most. I ask because designer Stella McCartney says that you have to wash your clothes a lot less, so that the fabrics are not damaged and also because of the environmental impact. And Chip Bergh, executive director of Levi's, wears jeans that he hasn't washed for 10 years to prevent them from losing color. He says he simply 'airs' them ... Hahaha. Well, the truth is that it seems normal. The pants that I am wearing at the moment have been since I was 16 years old, and I am 38. We are obsessive with some clothes, at least I am. Is there a lot of posturing in the fashion world? Posture mallet. It is the world of the power of appearances. How do you understand fashion as something very complex, joined to us since the birth of modesty. Something that transforms society, that surrounds us, embellishes what we have around or quite the opposite ... It allows us to express feelings, hierarchies. Clothes have a lot of meaning, it's not banal. But unfortunately not everyone sees it that way. The influencers, are they the new firecrackers? The petardeo in the world of fashion goes much further, is in all areas. The influencer is a now. At this time of social networks are people who have become public figures and fashion prescribers. Many have a power to attract followers that leaves you very surprised, because they really convert. Does it mean that an influencer can increase sales? Yes, and in an amazing way. Among her clients are Lady Gaga, Lana del Rey, Queen Letizia. That how it works? Do they call you one day and tell you they want this or that dress? Each one is different. Doña Letizia, for example, contacted us as a result of being given the national fashion award. I knew my work and asked for clothes to feel them, touch them and understand them, to know what their country was rewarding. He loved a dress and kept it. Ball point. And with Lady Gaga? Lady Gaga has a great team of stylists who are constantly watching everything around the world. She seeks novelty, renew the image, offer new things and be bold. We received an email from one of her stylists telling us that our collection had caught her attention and asking if we were willing to collaborate with her. And we started to establish a professional relationship. Do you talk to her? I don't even know her. But we have a fluid contact with her team of stylists, they are sent a pair of shoes, dresses, and she decides whether to wear them or not. And that has a reflection on sales? Yes, an absolute reflection. Lady Gaga is a global star, she has all eyes on her. Do you see a lot of ephemeral when you go down the street? Yes. The street is very ugly because it is very ugly and because we live in a very complicated moment: we go very fast, we do not have time, we want to be comfortable ... But if we had more fashion culture we would know that the cowboy, for example, is not done for 40 degrees, and yet it is what you see most on the street. The street is ugly and despite being so ugly I like to look and break it down mentally to extract certain brushstrokes from it. Is Feism a trend? Yes, fashion has absolutely embraced it. I don't hug him as much as others. Maybe I'm a little dated. Is the cowboy the great garment? Yes. There is nothing, absolutely nothing, that can be compared. And what is the secret of the cowboy? I do not know. It's not that I don't like jeans, but I don't understand their mystery. A cowboy can be punk, Gothic, Texan, casual, exquisite, posh ... The cowboy has a capacity for brutal transformation and perhaps that's why he has become a universal garment, fetish. How do our politicians and politicians dress? I look more at them than at them. I am a son of a tailor and I look at their suits. For me it is very obvious who wears a good suit and who does not. When someone wears a good suit, they have packaging and presence. There are many who seem to have had the suit for 20 years, who put it on both for weddings and for work. And of course, with a stale suit it is normal for political proposals to be rancid. Does clothing transmit power? Clothing conveys power, no doubt. The great leaders have always been very clear about the importance of aesthetics when making a revolution, of becoming dictators or transforming society, and have made use of it. I would not like to see the president of the Government with shorts and flip flops in Congress. And sometimes I wonder if we are going towards that, if we really are going to break all the protocols and if it is what we really want.

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