In the wake of the boycott triggered by Japan's export restrictions to Korea, users of Japanese mobile brands such as UNIQLO have declined sharply since last month.

According to the mobile index platform mobile data platform company 'iGeWorks' report on July 9, the number of monthly users (MAU, non-duplicate users using the service in one month) of UNIQLO mobile app based on Android is 28% of the average in the first half. Reduced.

UNIQLO App MAU, which reached 72,472 in June, decreased 29 percent in July to 51,440.

On a daily basis (DAU, the number of non-overlapping users using the service during the day), the drop was even higher, down 40% from the previous month and the first half average.

In addition to UNIQLO, the number of users of the Japanese household goods brand "Unmanned-Goods" was also significantly reduced.

In July, the unmanned goods mobile app had a MAU of 42,713, down 41% from June (72,111).

It was 22% lower than the first half average.

In terms of DAU, we recorded 44% decrease compared to June and 27% decrease compared to the first half average.

The company said, "Since July 1, Japan's export restrictions, there has been a noticeable change in the number of users of representative Japanese brand mobile apps such as UNIQLO and unmanned goods."

As the boycott of Japanese products continues to proliferate, this is a sign that it has a great influence not only on offline but also on online and mobile consumption.

On the UNIQLO app page on Google Play, the criticism of the users from the boycott is rising.

Uniqlo, one of Japan's leading apparel brands that once gained success in the Korean market, is known to face the aftermath of the boycott.

In a domestic department store, UNIQLO's sales, which entered a store in July, were reduced by 30% compared to the same period last year.

(Photo = capture app page with UNIQLO)