NEW YORK (Reuters) - Apel Sciences, the world's leading anti-hunger company, is painting fruit and vegetables with a natural plant-based substance that lengthens its shelf life and reduces the amount of it lost in order to optimize its use in feeding people and promoting sustainable growth practices, according to a report in Newsweek magazine. And minimizing the waste of food.
James Rogers, chief executive officer of the company, said the extension of fruit and vegetable production had begun since the production of an edible layer made from natural plant materials, and the company was keen to produce the substance instead of making new chemicals unknown that could cause new problems.
Rogers pointed out that his company aims to reduce the amount of food that is damaged, contribute to the provision of food to people, which represents the most intensive activity in the world, and the good investment of the water base, which uses about 70% of freshwater annually in agriculture.
He explained that between one and a half of what is cultivated ends in the landfill, and that the population can be fed in 2050 without planting more by working to reduce the proportion of damaged materials from crops.
| Between one-third and half of what is cultivated ends in landfill (Reuters) |
Questioned
"Every form of life on this planet is protected by a protective barrier that prevents it from dehydration and oxidation," James explained. "The company takes substances in all the fruits and vegetables, isolates them and then re-applies them to parts of the plant eaten by humans."
He explained that through this process, it is possible to increase the barrier of natural protection and make strawberries last the same duration of lemon, for example, using the same materials, and says that "the company replicates what is already done by nature."