Dubai has a tourist potential that makes it a tourist and tourist attraction in summer and winter. This is not an exaggeration. The huge commercial centers and other tourist facilities are able to reduce the heat of the atmosphere and make the city a magnet in the region, but this requires a double promotional effort, New ideas.
Innovation is a guarantee of continuity of success, and successful ideas do not last long if they are confined to the form they have appeared for the first time without renewal, development and innovation. The world is developing, competitors are increasing, and work is not exclusive to one, and always remain distinct, developed and renewed.
It is no secret that the Dubai Shopping Festival, which emerged in 1996, is one of the pillars of success in Dubai and has contributed to the promotion of the city, as well as the unique position of Dubai as a leading shopping destination worldwide. , In light of its attractiveness and its ability to attract an increasing number of visitors and tourists, both inside and outside the country.
Saudi Arabia has also succeeded in forming trade groups that have contributed to the development of its business areas, such as the group of gold merchants, the group of retailers, shopping malls, etc., in addition to a distinguished group of working teams led this period, most of them young enthusiastic citizens from all local circles, They were really one team, aiming for one goal, so the result was clear, and success became their ally. In the first round of the festival, they attracted 1.6 million visitors. The festival generated sales of about AED 2.15 billion.
It is also no secret that the Dubai Summer Festival and the Dubai Shopping Festival are now not up to their previous success. They have missed the glamor of fame, attraction and attraction to visitors and tourists. The reasons for this are, frankly, that they have not been reborn or developed for a long time, On the contrary, they have been frozen for many years, so it is no surprise that competitors are moving, and the number of tourists is increasing, and the number of tourists is spreading to other festivals, after the Dubai Shopping Festival was unique and difficult to compete with!
Dubai was the festival that started the industry of festivals in the region. I created it when the work teams were planning, working, renewing and developing. When the festival was the responsibility of all and the concern of all officials, The success of the entire city.
I do not think he will return to his old age until this feeling is restored and everyone believes. More importantly, the festival will start to develop itself and renew its image, and this will only come with more work, it is all we need!
However, there is still a chance to regain the crown of festivals in the region, provided that collective action is doubled. Action is the recipe for success. We are at a time when we need a lot of work and little debate, as His Highness Sheikh Mohammed bin Rashid Al Maktoum God, do we start work?
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