The contract was launched with the invention of the iPad and tablet devices, portable laptops lighter than laptops. The beginning of the decade also saw the application of Watts AP on smart phones, and with it increased consumption of video. As a direct result, today we watch more videos a day than watching any satellite channel.

On the entertainment side, stand four giants: Netflix, Apple, Amazon and Google.

Satellite television has lost many of its fans to the benefit of new players. Not surprisingly, satellite television has invented the 1990s, and the entire television industry is undergoing radical change: Internet broadcasting services are no longer platforms for the consumption of movies and programs, For the satellite and video industry, where the production of high-definition CD-ROMs has been significantly reduced.

At the same time, we are seeing satellite TV and content production companies launching broadcast platforms on the network. On-demand video services have changed the style of consumers who expect to see what they want at the time and place they want, in the right format.

We are now at the crossroads, the next decade will see the end of either the full control of the giants of the Internet and technology and the disappearance of satellite channels globally, or the market share between the parties. It is difficult to predict what will happen, but we can imagine several future scenarios.

Other factors must be taken into consideration:

Digitalization is sweeping the media, advertising and entertainment industry, and the latest developments in the field is «5G» network.

Direct live transport is the last thing left in the quilt satellite TV, and the most important content under this box is the press conferences at the level of heads of state and sports championships.

Advertising and digital advertising are designed for everyone, depending on the information that each person delivers to the Internet and technology giants.

The regulation of the market, and this will be lower in the world, will be especially low for satellite TV.

The scenarios according to international studies are:

The dominance of technology giants and the disappearance of satellite channels in full.

Content companies control the market, that is, these companies produce the satellite content required, and the giants of technology stand on the sidelines and make the digital distribution process.

There is a logical scenario and always happens to any entity threatened with extinction, an alliance or merger. Here, satellite TV or a non-merger alliance can be launched by launching a common local content, if it wants to stay in the market and compete with technology giants.

Satellite TV and content production companies can not live on their old system. These two parties have to be allied even with the toughest competitors. This alliance must generate common channels or even a common distribution system to counter the threat from Netflix, Apple, Amazon and Google.

Satellite TV should establish a technical infrastructure no less than Netflix and its counterparts. At the same time, attention must be paid to the content that needs to be attractive. Without modern technology and high-quality content, we can only declare that the era of traditional television is over by 2030.

Abdulla.AlQamzi@emaratalyoum.com

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