Lanzhou, June 6 (Ai Qinglong) When it comes to representatives of gourmet fast food, Lanzhou beef noodles, known as "China's first face", and Shaxian snacks, one of the "giants" of Chinese fast food, must be on the list, but when talking about the "rising star" of food, everyone will think of "who"?

On the 9th, the relevant responsible persons of the World Federation of Catering Industry, the National Ecological Food and Ecological Catering Evaluation Center, and the China Cuisine Association gathered in Linxia, Gansu Province, and were invited to participate in the on-site meeting of the development of the gastronomic industry in Gansu Province.

On May 2022, 5, in Jishishan County, Linxia Prefecture, the people of the Baoan ethnic group made wheat ear buns, a national delicacy. (Infographic) Photo by Gao Zhan

Linxia, located in the transition zone between the Qinghai-Tibet Plateau and the Loess Plateau, the unique topography, climate and other natural conditions have bred Dongxiang Gongyang, Tangwang Dajia apricots, Liujiaxia red dates, lotus peppercorns and other ingredients, in the Tang and Song Dynasties, the people in the territory in the dish configuration, cooking and other aspects of many innovative practices. At the same time, the Silk Road, the Tangbo Ancient Road, and the Ganchuan Trunk Road crisscrossed and merchants gathered. In addition, multi-ethnic innovation and integration have created a national characteristic brand of Hezhou cuisine.

Linxia cuisine is one of the "five tens of billions of industries" officially proposed in 2021, including ten famous dishes including hand-grasped mutton, ten snacks including Hezhou stuffed skin, ten famous spots including Hezhou buns, ten bowls of famous noodles including riverside noodles, and ten famous banquets including Dongxiang Pinggang.

In January 2023, Hezhou Garden from an aerial perspective. (Data map) Photo courtesy of the Propaganda Department of the Linxia County Party Committee

According to incomplete statistics, there are nearly 3,16 catering outlets operated by Linxia people nationwide, with more than <>,<> employees. Its industries involve planting, breeding, production, processing, marketing and logistics distribution, covering the whole process from field to table consumption.

Shaan Guoxian, director of the Linxia Prefecture Bureau of Commerce, shared his work experience and practice, saying that a number of food brands with Linxia characteristics and market influence, such as "Dongxiang Gongyang", "Hezheng Akamatsutake mushroom" and "Recreation Steak", have been cultivated locally, and 6 sweet brands, 3 geographical indication agricultural products, 30 pollution-free agricultural products, 66 green foods and 28 organic certifications have been cultivated locally, laying a good foundation for the development of the gastronomic industry.

At the same time, we will build the public brand of "Taste of Hezhou", cultivate and expand leading food enterprises such as Amdo, Kangmei, and Ikeramu Lake, start the construction of Linxia Food Industrial Park, and introduce and implement gourmet industry projects such as quick-frozen cooked products, central large kitchen, halal prepared dishes, etc.

In Linxia City, the seat of the Linxia Prefecture Party Committee and the Prefecture Government, there is a "Taste of Hezhou" food and cultural tourism block, which brings together 75 kinds of local specialties such as snacks, noodles, fruits, dried fruits, and drinks. Whenever night falls, it shows the real life of Northwesterners to the outside world. Staying up all night is also a sweet annoyance for most vendors.

As a national AAA-level tourist attraction in Linxia County Hezhou Garden, it is a classical residential complex integrating characteristic brick carvings and wood carvings, supplemented by a new water screen movie with an investment of 500 million yuan, becoming another "city that never sleeps" for people's pastime and entertainment.

In Lanzhou, the capital of Gansu Province, Linxia caterers occupy half of the night market business, and in ethnic food concentration areas, restaurants with the "taste of Hezhou" can be seen everywhere. Taking the mutton finger shop as an example, the shop of the trader Min Jianzhong can sell more than 50 sheep a day, so he can practice and make perfect, and how much meat customers want, he can accurately cut enough at one time, and once became popular on the Internet.

In recent years, Gansu officials have clearly positioned Linxia as "building a production and supply base for food and ethnic special supplies for Central and West Asia, Central and South Asia, Central and Eastern Europe", and exported Liaoyuan milk powder, Huaan casein, Hualong caseinate sodium and Zhuci salted casings to Pakistan, Malaysia, the Philippines, Indonesia, Italy, Spain, etc., achieving a "zero breakthrough" in food exports.

Linxia also released the "Linxia Hui Autonomous Prefecture Gastronomy Industry Development Plan (Draft for Comments)" to the outside world, which does not avoid problems and dilemmas including the imperfect gastronomy system and the lack of national brand influence and brand value.

It is reported that the next step in Linxia will be to establish a "Hezhou Master" professional training institution to train professional talents for it; Every year, science and technology commissioners will be selected to sink enterprise service guidance; Every year, 20 "Linxia Food Demonstration Shops" will be selected and rewarded.

Xing Ying, president of the World Federation of Catering Industry, said that with official support, the influence of Linxia gourmet market is growing day by day, but it is necessary to further enhance the industrialization, characteristics, branding and internationalization of Linxia gastronomy to contribute to the development of gastronomic culture in "Belt and Road" cities.

During the conference, the International Silk Road Food City, China Halal Food City, Halal Cuisine Inheritance Base, and Gansu Workstation of National Ecological Food Base all landed in Linxia. (End)