Shenzhen, June 6 (Reporter Chen Wen) On June 7, the 6th China (Shenzhen) International Cultural Industry Expo Fair (hereinafter referred to as the "Cultural Fair") opened at the Shenzhen World Exhibition and Convention Center. This year's cultural fair attracted more than 7,3000 government delegations, cultural institutions and enterprises, set up more than 60 branch venues, and all 31 provinces, autonomous regions, municipalities directly under the central government, Hong Kong, Macao and Taiwan participated in the exhibition.
With the theme of "Ningxia - Creating a Fertile Land for Cultural Prosperity", it presents three plates of digital intelligence to empower culture, culture to empower strong industries, and the world Yellow River to enrich Ningxia, with a wonderful appearance.
The exhibition area of the Ningxia Pavilion has a total area of 350 square meters, and the exhibition area is designed for three major sections: digital intelligence empowers culture, culture empowers strong industries, and the world Yellow River Funingxia. Ningxia Pavilion closely follows the theme of "creating a fertile land for cultural prosperity", takes the construction of the Yellow River Basin ecological protection and high-quality development pilot zone as the main line, highlights the sense of modernity in concept and the sense of history in content, focuses on Ningxia's new achievements in deeply excavating the value of the Yellow River cultural era and enhancing the charm of the Yellow River culture, and comprehensively displays the profound historical and cultural heritage, the image of the city and the achievements of the rapidly developing cultural industry.
Offline, the Ningxia Pavilion is presented and displayed through LED high-definition screens, fog screen imaging, holographic light particles, VR, promotional videos, product objects, publications, ambient music, pictures and text, project books, micro-movies, QR codes, WeChat public account matrices and other forms; Online, taking the Yellow River culture as the main line, the development of cultural industries and cultural tourism products are displayed by category, creating an immersive experience scene for the first time, and showing tourists the high-quality cultural products with Ningxia's characteristics in an all-round way. The Ningxia Pavilion simulates the offline exhibition scene through panoramic shooting technology, synchronously displays the exhibition content of each section on the cloud platform, strengthens the online trading function, and creates a never-ending "digital cultural fair".
The picture shows the Ningxia Pavilion. Photo by Chen Wen
It is understood that in the past 10 years, Ningxia has created and launched more than 460 excellent literary and artistic works (Taiwan and one), and won nearly 200 national awards. 9 works won the "Five One Project" award, especially 4 works such as the TV series "Mountain and Sea Love" launched last year, achieving a historic breakthrough. One novel won the Lu Xun Literature Award, and three works won the National Minority Literature Creation Horse Award and the Outstanding Children's Literature Award.
At the same time, Ningxia deepens the integration and development of culture, agriculture, industry and other industries, and integrates cultural content, cultural symbols and cultural stories into "six new, six special and six excellent" industries such as wine and goji berries to increase the added value of products. In 2022, tourism revenue will reach 280 billion yuan, which is better than the national average.
In addition, Ningxia also held a special promotion meeting of Yellow River porcelain with the theme of "Blessings from the Mother River" at the Cultural Fair. "Feng'an Du" Yellow River ancient porcelain products use pure natural raw materials by the Yellow River, natural glaze changes thousands of shapes, heaven and earth contain all things, the material is produced from the foot of Zhongwei Xiangshan Mountain, which enjoys the reputation of "Chongwu Mountain" in the "Classic of Mountains and Seas", continuing the Neolithic period, Han, Song, Yuan, Ming and Qing thousand-year kiln fires, inheriting generations of handmade craftsmanship.
Ningxia site also signed a contract with enterprises in 8 provinces and cities including Guangdong, Zhejiang, Hunan, Sichuan, Beijing, Shanghai and Tianjin to sign the "Feng'an Du" Yellow River ancient porcelain brand regional general agent. (End)