The nine-valent HPV vaccine is excited not only by consumers, but also by private hospitals that are facing operational pressure. In recent years, HPV vaccines have been paid more and more attention by consumers, especially the nine-price price with age restrictions, and "one seedling is difficult to find" has been the norm in the past period. Today, the expanded nine-valent vaccine has been implemented in private hospitals in Beijing, and private hospitals have made every effort to launch packages to attract consumers. A reporter from Beijing Business Daily found that many private hospitals have launched preferential prices for multiple people and vaccination gifted medical beauty projects. Behind this is the current practical problems faced by private hospitals. Last year, New Century Medical lost 2 million yuan, a year-on-year increase of 98.193%. This year, he and beautiful women and children were exposed to be shut down. After experiencing the depression of epidemic outpatient clinics, the expanded nine-valent HPV vaccine has become a means of drainage in private hospitals.

Vaccination sent to the medical beauty

The expanded nine-valent HPV vaccine has been launched across the country. On May 5, Beijing has been vaccinated in accordance with the scope of the applicable population of Merck's nine-valent HPV vaccine approved by the State Food and Drug Administration, and the applicable population has been expanded from the original 26-16 years old women to 26-9 years old. On June 45, according to the official WeChat news of the "Hubei Provincial Drug Administration", the nine-valent HPV vaccine has been fully expanded to women aged 6-5 in Hubei, and the official micro has attached an official appointment platform.

In order to understand the market situation in Beijing after the expansion, a reporter from Beijing Business Daily recently visited a number of private hospitals. Most private hospitals said that there are stock in the hospital to make appointments for vaccination. The staff of Beijing Jiahe Women's and Children's Hospital said that the nine-valent HPV vaccine is in stock, but the demand after the expansion of age is large, and there are more appointments, and the price of three injections is 5469 yuan. United Family Hospital said that the nine-valent HPV vaccine is in stock, and the price of three injections is 5120 yuan. Raffles Hospital can make an appointment to purchase through the WeChat public account, and the reporter's inquiry found that the nine-valent HPV vaccine is in stock, and the price of three injections is 5529 yuan. New Century Women's and Children's Hospital, a subsidiary of New Century Medical, cooperates with Alipay platform to provide appointments for nine-valent HPV vaccine. The reporter's inquiry learned that the price of the three-shot nine-valent HPV vaccine in New Century Women's and Children's Hospital is 5566 yuan, which is currently in stock, and you can make an appointment for vaccination after purchase.

It is worth mentioning that many private hospitals have launched package activities to compete for customers. Among them, Beijing Liying Maternity Hospital launched the "two-person trip" activity, that is, the price of three injections for one person is 5380 yuan, and the cost of three injections for two or more people is 5199 yuan. Beijing Xianbao Maternity Hospital pushed the "surprise price for a group of five", and the price of three injections was 5040 yuan. Yihe launched the "multi-person group" and the gift of medical beauty projects, that is, the price of three injections for a group of five people is 5556 yuan, and the price of three injections for "100 people in a group" is 5200 yuan, at the same time, it also launched a multi-choice medical beauty project such as photorejuvenation, ultra-ice hair removal, hot lift PLUS, and Eurostar.

"The nine-price market is still in the supply-side market, and although public hospitals, community hospitals and other institutions are fair and low-priced, the number of vaccinations that can be vaccinated is small, and it is difficult to make an appointment. Female consumer groups have a strong willingness to vaccinate nine-valent, and consumers with good economic conditions have a tendency to choose private medical institutions for vaccination when medical institutions with medical qualifications have seedlings to be vaccinated. From this point of view, it has a certain positive effect on the diversion of nine-valent vaccination population and the drainage of private hospitals. Deng Yong, director of the Qihuang Law and Business Research Center of the Beijing Institute of Traditional Chinese Medicine and professor of medical and health law, said in an interview with a reporter from Beijing Business Daily.

The performance of private hospitals is cold

Seizing the opportunity of nine-valent HPV vaccine to expand age, behind the competition for customers, is the industry's business dilemma. According to the China Health Statistics Yearbook 2021, 2,35 non-public medical institutions across the country have a total loss of 1300 billion yuan a year, with an average loss of 553.2000 million yuan per company. Yu Xiaobao, vice president of the Private Hospital Management Branch of the Chinese Hospital Association, once said that since the epidemic, more than <>,<> private hospitals have gone bankrupt and closed.

Taking New Century Women's and Children's Hospital as an example, its listed company New Century Medical has lost money for two consecutive years in 2022, and New Century Medical achieved revenue of 6 million yuan, a slight increase of 36.0% year-on-year; the loss was 6 million yuan, a year-on-year increase of 2.98%; Basic loss per share was $193.4. In 0, the company achieved revenue of about 62 million yuan, a year-on-year increase of 2021.6%; the loss was about 33 million yuan, a year-on-year decrease of 23.36%; Basic loss per share was $1.01.

New Century Medical said in the profit warning announcement that the epidemic prevention and control has led to a decrease in the demand for medical treatment and services. In 2022, the revenue of New Century Medical Obstetrics and Gynecology services decreased by 16.9% year-on-year, and the number of inpatients and outpatients decreased by 2021.23% and 9.11% respectively compared with 3.

In this wave of private hospitals vying for customers, there is no voice with beautiful women and children. The staff of the Asian Games Village told the Beijing Business Daily reporter that the hospital does not have nine-price HPV. As China's once largest private women's and children's medical group, Beijing Baiziwan Hemei Hospital, a subsidiary of Hemei Medical, has closed down with a "thunderstorm". In January this year, the Baiziwan campus posted a "relocation notice" due to poor management. The Beijing Business Daily reporter saw at the scene that the moving announcement posted at the entrance of the hospital said, "The hospital has been unable to pay the rent due to poor operation for a long time, according to the commitment letter made by the hospital on November 1, 2022, the moving work of the hospital should be completed by the end of February 11, from now on, the hospital will no longer accept new patients, and patients in need are invited to go to other hospitals for treatment; For patients who have been admitted to the hospital, please contact the hospital as soon as possible to complete the transfer process."

The doorman staff of Baiziwan and Mei Women's and Children's Hospital told the Beijing Business Daily reporter that the hospital could not enter after it was closed, and only a few people on duty remained, doctors and patients had moved away, and the hospital consultation phone could not be reached.

"The first is the impact of the pandemic." Deng Yong analyzed that the closure of outpatient clinics under the epidemic has had an impact on various medical institutions. In order to reduce the risk of infection, the number of people who do not have fever and go to medical institutions has dropped sharply. In addition, in order to avoid cross-infection, medical institutions need to be equipped with more personnel, equipment, venues, etc., to increase the burden of expenditure.

Deng Yong analyzed that another factor in the cooling of the industry is the decline in fertility. The latest statistics show that China's new birth population this year is less than 800 million, or will hit a new low again. The delivery business is the most important project of private hospitals for women and children, and the reduction of the birth population means fewer target customers and lower income.

Extension of women's service projects

The reason why the nine-valent HPV vaccine can be drainage is its scarcity. The target group of women will help private hospitals expand into the future delivery business and medical beauty business.

At present, only Merck Sharp & Dohme produces nine-valent HPV vaccine in the world. In 2022, Merck's full-year sales reached US$592.83 billion, a year-on-year increase of 22%. Among them, HPV vaccine outscored the new crown oral drug with sales of 68.97 billion US dollars. In 2022, Merck's cervical cancer vaccine GARDASIL business increased by 22% year-on-year to US$68.97 billion. MERK SPECIFICALLY MENTIONED THE CHINESE MARKET IN ITS EARNINGS REPORT, EXCLUDING THE ADVERSE IMPACT OF FOREIGN EXCHANGE, CERVICAL CANCER VACCINE GARDASIL SALES INCREASED 6% TO $15.<> BILLION IN THE FOURTH QUARTER, REFLECTING STRONG DEMAND OUTSIDE THE UNITED STATES, ESPECIALLY CHINA.

Under the strong sales of HPV vaccines, the phenomenon of private hospitals receiving nine-valent HPV vaccines and bundling sales of "physical examination packages" has also appeared on Weibo hot searches many times. From the perspective of the medical beauty project presented by Meizhong Yihe, consumers have been experienced, but to maintain the long-term effect, it is necessary to carry out the project many times. For example, the free Hot Lift PLUS project is a single face sliding head.

A female consumer who has been undergoing medical beauty for a long time told the Beijing Business Daily reporter that photorejuvenation, hot lifting PLUS, Eurostar and other projects with immediate effects, but the maintenance period is short and requires long-term persistence.

"The closure of outpatient clinics and the decline in fertility rate have had a certain impact on private hospitals, but this has also promoted the upgrading and transformation of private hospitals to clinical technologies and services. The preferential activities can help hospitals attract more patients to receive the nine-valent HPV vaccine, and also improve the visibility and competitiveness of hospital services. Deng Zhidong, general manager of Hainan Boao Medical Technology Co., Ltd., told a reporter from Beijing Business Daily.

Deng Zhidong believes that the female customer base attracted by the HPV vaccine is expected to be converted into potential users of other projects such as medical beauty. These high-quality customers have obvious purchasing power and consumption potential, which can bring more market opportunities to hospitals. At the same time, hospitals need to provide high-quality medical services and personalized aesthetic solutions to meet the different needs and expectations of customers.

According to Zhao Heng, founder of medical strategy consulting firm Latitude Health, the scarcity of the nine-valent HPV vaccine makes it easy to become a means of attracting customers, and private hospitals attract consumers through this project, and then convert these customer groups to other businesses.

The relevant person in charge of Merck Sharp & Dohme China said in an interview with a reporter from Beijing Business Daily that from 2017 to 2020, Merck's global HPV vaccine supply nearly doubled, and it is expected that from 2020 to 2023, Merck's global HPV vaccine supply will double again. In 2022, the batch issuance of quadrivalent HPV vaccine in China nearly doubled year-on-year, and the batch issuance of nine-valent HPV vaccine increased by more than 60% year-on-year. It is expected that the annual batch issuance of nine-valent HPV vaccine will also increase in 2023.

Beijing Business Daily reporter Yao Qian Li Xiang