Recently, according to the WeChat public account of Susong Financial Media, in order to achieve the purpose of rapidly increasing fans and attracting attention, 5 online anchors in Susong County, Anhui Province deliberately created hot topics by "making appointments" online and gathering people offline to make trouble, causing nearly 2,5 netizens to watch. The five people involved were administratively detained by the public security organs in accordance with the law on suspicion of picking quarrels and provoking trouble. (Beijing News, June 6)
It's hard to imagine that the seemingly childish act of "dating the frame" is openly shouted in the live broadcast room. More self-made smart people also think that they have found the "traffic password" and started the idea of "broadcasting the contract", which is really absurd and absurd.
However, it is necessary to be wary that this kind of "covenant" subculture is "popular" in the live broadcast room. Looking through previous news reports, I found that similar absurdities are not uncommon. "Two men in Shandong were detained for 12 days for Bo eyeballs, live broadcast dating in the early morning" "Because of a disagreement, the two anchors made an appointment online, and after the police intervened, they found that it was a script hype"... It is not difficult to find that most of the live broadcast "appointments" are caused by traffic. Although most of them end in detention, it can be regarded as self-inflicted, but this kind of grandstanding behavior has already disrupted normal social order, and if individual "actors" do not control their emotions and turn into vicious brawls, it may cause even worse negative impacts.
Some people say that the live broadcast "appointment frame" is obviously the behavior of the anchor, and the result may be the platform behind the pot. In fact, not only "dating frames", but also various "PK" (competition) phenomena that appear on the live broadcast platform, such as fighting wine, big stomach king competition, etc., have exposed that there are still many people in the live broadcast ecology who use such pathological hunting content to attract fans. The existence of this kind of live broadcast also shows that the platform has a certain lag in content supervision. This kind of live broadcast seems to be a personal behavior, and when there is no problem, the platform is really not good to intervene too much, but once it loses control and crosses the boundary, it may have to pay a huge price.
Therefore, platforms should wake up to the spirit of twelve, and in addition to strengthening the review of illegal content, they should also have an early warning mechanism for relevant marginal content. For streamers, it's important not to let the small lose the big. The dramas of "don't fight and don't know each other" and "big fish and meat together after a fight" may only appear in film and television works. In reality, "fighting" and "fighting", the last place to meet can only be two places, either in a detention center or in a hospital.
(Chen Wenjie)
(Guangzhou Daily)