Because of its well-made and interesting content, "Shangzhi Astronomy" has become a "treasure blogger" on the Douyin platform, operating for more than two years, releasing 340 popular science works, with nearly 180.<> million fans, and many teachers in second- and third-tier cities and remote areas have used their videos as "cloud teaching materials".
At the end of 2019, Beijing Science and Technology Publishing House and Beijing Planetarium jointly established the "Shangzhi Astronomy Science Popularization Communication Center", aiming to build a top digital astronomy science popularization media communication platform in China, the new media content of "Shangzhi Astronomy" is produced and operated by the Digital Media Center of Beijing Science and Technology Press, and the experts of Beijing Planetarium are responsible for the scientific and professional control of content.
In 2020, "Shangzhi Tianwen" launched an audio program, and the two albums planned became popular on the platform, with more than 2020 million views. Considering that astronomy is an observation discipline, it is more suitable to express it in video, coupled with the fact that Douyin teenagers are inviting popular science institutions to settle in at this time, "Shangzhi Astronomy" officially established an official account on Douyin at the end of <>.
"Doing warm astronomy science content for teenagers" is the positioning of the "Shangzhi Astronomy" short video account at the beginning of its establishment, and the core members of this account that currently change no less than three times a week are 6 post-90s.
Based on positioning, most of the first fans after the opening of the account are teenagers, who have a natural yearning for the sky and the universe, full of curiosity, and are also typical characteristics of the team members of "Shangzhi Astronomy".
Team members Shen Weida and Cheng Xiaoyan both liked to look up at the stars when they were children, and although this initial curiosity did not lead them to the professional path of astronomy, many years later, their lives became related to astronomy science.
On May 2021, 5, the first video of "Shangzhi Astronomy" exploded into the circle. This video tells the story of the successful landing on Mars by the Mars rover Zhurong from a first-person perspective with a success rate of only 15%, and its planning, copywriting, and dubbing were all completed by Shen Weida.
"We want to do something valuable through video to plant a seed for children to aspire to astronomy and hope that the seed meets the right opportunity to take root." Guo Ruiguang, the team leader, introduced that the positioning of "Shangzhi Astronomy" is between textbook knowledge and expert lectures and documentaries, which can not only provide children with more in-depth explanations of knowledge points, but also the form and expression will not be too obscure, so it is very popular with children and teachers, and accompanies a group of teenagers through different stages of growth.
The video of "Shangzhi Astronomy" will only be uploaded to the Douyin platform after passing the third-level review, and Lu Yu, president of "Astronomy Lover" magazine, is one of their reviewers. "As a popular science account, taking into account both popularity and scientificity is something that we must continue to adhere to." Guo Ruiguang said, "Because it is a video for teenagers, we need to make sure that there are no mistakes, and we cannot lead children to the wrong cognitive framework." ”
(Science and Technology Daily reporter Liu Yan)