Recently, the family sitcom "Family with Children" is suspected of being maliciously scored on the Internet. Many black fans only gave one star to the work, and derogated and attacked Yang Zi, one of the leading actors.
This work not only carries the childhood memories of a generation, but also has been widely praised by all walks of life. Suddenly received malicious bad reviews, which attracted the audience's incomprehension and dissatisfaction.
"Family with Children" is not "alone". Actor Di Li Gerba's film debut "Anarhan" has also recently seen a new situation. Its Douban score dropped sharply from 8.1 to 6.2, and it saw a lot of bad reviews and offensive remarks. The play has not only won the Five One Project Awards, but also nominated for the Feitian Award, the highest award for Chinese TV dramas. "Why is there so much malice towards such a good work, even if it is aimed at an actor who does not like it, it will not implicate his work." Some filmmakers said bitterly.
Previously, film and television works such as "Qing Yu Nian" and "Chen Qingling" that have gained a high reputation in recent years have also been maliciously brushed with low scores, and the reasons are roughly similar. Many netizens believe that in the past, the disputes between rice circles were mainly aimed at works that were being broadcast, but now they are increasingly affecting classic works, which is excessive.
With the acceleration of the pace of life, people are now more and more accustomed to looking at online ratings before watching movies and television dramas, so the rating has become an important reference for the audience to choose works. However, due to the mixture of interests and irrational emotional factors, disputes are increasing. In this way, is the rating still reliable?
At present, the rice circle regards online ratings as a way to support stars, many people simply review the works of actors, many people have not even seen the works at all, as long as they are their favorite stars, they will give high scores, and they will give bad reviews to the works performed by competitors who they hate or are regarded as their idols.
In the comment area of some popular dramas on Douban, it is full of plain star-chasing remarks, and there are not many posts around the analysis of whether the work itself is excellent and whether the actor's performance is in place. In some fan groups, various "scoring strategies" provide detailed guidance to fans on how to score effectively and how to disguise themselves as pure passers-by to score "objectively". And these operations of the rice circle have forced many artists and their agency teams to be involved. In order to avoid their works being maliciously brushed with low scores, they need to invest more energy and publicity funds to control the scores.
There are fans who brush the score and control the review, and there are black fans or pure passers-by who give bad reviews. Such emotional ratings are equally biased in the evaluation of works. For more audiences, they hope to select excellent works through relatively objective ratings, but they often get caught in the fight between rice circles and black fans. In particular, film and television works with idol stars often find it difficult to obtain fair and objective evaluations in the short term.
In addition, in recent years, there has also been a phenomenon of self-directed and self-acting hype through malicious scoring, which makes the normal evaluation system more chaotic. Originally, scoring could help the audience quickly find excellent works and stay away from bad films, but the above operations made the scoring mechanism frequently fail.
It should be admitted that online scoring provides a platform for the audience to reflect their voices, and is an "equal right" for experts and scholars to have more evaluation discourse in the past. It is believed that the eyes of the masses are bright, and the public rating can provide a reliable reference for the audience before choosing a work. Perhaps it is precisely because of its increasing influence that producers, fans and black fans all hope to manipulate the score through their own power, and then affect the reputation of the work. So, where does the credibility of ratings begin?
In the eyes of industry insiders, the relationship between stars and fans should be a relationship of mutual growth and common encouragement. Instead of blindly scoring points for the works performed by their favorite stars, fans should give objective evaluations. Only by encouraging stars to perform really good works can we accumulate more popularity for them and gain more audience recognition. (Daily Worker)