This ring was purchased for more than 3,5 yuan and the recycling price was 1,<> yuan
Some people are willing to spend 15,16 yuan for a one-carat diamond ring, and some people only want to buy a prop ring for 8.<> yuan
520 is coming, what will you choose
Reporter Wu Enhui
"520" arrived immediately, but I didn't expect a diamond ring, which caused a quarrel between two post-95 girls.
A few days ago, the owner of a luxury recycling store in Hangzhou revealed to reporters that recently 1,95 yuan recycled a diamond ring of an international first-line luxury brand, and the seller's sister was unable to wear it because her fingers became thicker, "Unexpectedly, two post-99 female employees in my store quarreled over this matter." "The 96-year-old girl insists that buying a diamond ring is to pay an IQ tax, and she will never spend this unjust money when she gets married in the future. Another <>-year-old girl thinks that how can a promise token be equated with money, diamond rings have the meaning and ritual sense of diamond rings, and marriage must have diamond rings.
The shop owner asked, "They have been cold war for two days, who do you support?" ”
Budget 15,<> to buy a diamond ring
There is still a sense of ritual
"Is this clarity enough? Can you engrave your name? Can the size be changed? If you change it, will 520 be too late on the day? "The evening before yesterday, Mr. Wang, the 85th queen of Hangzhou Binjiang, came to the mall alone to carefully select diamond rings in order to surprise his wife.
10 years ago, on May 5, Mr. Wang and his wife registered to receive the certificate, and after the tenth anniversary, both children were complete, and his career was successful, Mr. Wang wanted to make up a diamond ring for his wife, with a budget of 20,15 yuan, and recommended two classic six-claw diamond rings of about 1 carat. One is 1.25 carat, G color, priced at 17,2 yuan, and the other 1.22 carat, H color, priced at 14,4 yuan.
Mr. Wang thinks it's not bad, but he plans to go to another first-line jewelry brand to compare it again. Before leaving, the reporter chatted with Mr. Wang and asked him how he thought about whether buying a diamond ring was worth it. "This is a family possession, an emotional meaning, not everything can be measured with money." Mr. Wang said, "After the diamond ring is put on, you don't want to sell it, there is no such thing as depreciation." ”
Flower prop ring
To buy a diamond ring is to pay an IQ tax
The wedding was bought with prop rings for 16.8 yuan
The post-95 girl Hua Hua in Yuhang District, Hangzhou, got married on May 5, and no one expected that her ring at the ceremony was fake.
"This is a pair of prop rings that I bought online for 16.8 yuan a week ago, as long as I don't say it, who knows?" Hua Hua smiled and showed the reporter the pair of rings, at first glance there is really no difference, "diamond" can also refract blue fluorescence under the light.
Hua Hua and the other half's own conditions are not bad, and the family's economic strength is not bad, but in Hua Hua's view, buying a diamond ring is paying IQ tax, "I studied finance, and I know that it is not worth so much money at all, it is all artificially marketed." ”
"In the past, some couples were afraid of losing their rings in the hectic wedding day, so they used prop rings, but now some young people really don't buy diamond rings when they get married." The boss who held a wedding for Huahua also told reporters that he has been engaged in wedding celebrations for more than 10 years, and he has met several such couples in the past two years, "They think that buying diamond rings is a waste and say that there is no need to buy them." ”
Is it better to buy a diamond ring than gold?
The sales of diamond rings of many A-share jewelry companies declined
However, whatever your point of view, it is an indisputable fact that the sales of diamond rings by domestic jewelry brands have declined.
"If I can do it all over again, I will ask my husband to buy these 3,85 yuan diamond rings into gold jewelry." Xiao Lin, a post-2000 girl in Hangzhou, felt that buying a diamond ring was a waste of money, "It was very inconvenient to wash hands, and then my fingers became thicker and could not be worn, and I discussed with my husband to sell it, but the recycling price was very low, and I asked last year that it was up to <>,<> yuan." ”
Ms. Zhao, the manager of a jewelry chain brand store in Hangzhou, told reporters: "In the past, 7% of the store's sales were inlaid jewelry such as diamond rings, and gold was a supporting role, but now it is the other way around, and gold sales account for 7%. ”
The performance of A-share jewelry listed companies also confirms the downward trend in revenue of diamond setting products:
Dia shares, which specialize in diamond rings in China, will have weak diamond ring sales in 2022, with revenue falling by 20.36% year-on-year and net profit decreasing by 43.98% year-on-year, and its performance in the first quarter of this year further declined; According to the 2022 annual report of the well-known jewelry brand Zhou Taisheng, the revenue of inlaid jewelry products decreased by 41.69% year-on-year; The annual report of Hangzhou local brand Mancaron shows that the same gold jewelry is selling well, and diamond rings are declining.
"Think about everyone's enthusiasm for buying diamond rings back then, and I'm afraid I can't go back now." Store Manager Zhao sighed.
(Photo courtesy of interviewee)