Nanchang, May 5 (Xiong Jinyang) The weather is getting hot, cultural and creative ice cream has become the favorite of scenic cultural innovation, and the special cultural and creative ice cream launched by many scenic spots in Jiangxi has been "out of the circle", attracting many tourists to "check in" and taste the "Jiangxi scenery" on the tip of the tongue.
"As soon as I heard that the Ferris wheel was also out of ice cream, I immediately invited a friend to buy it together, and it tasted very good." At Nanchang Star Square, tourist Chen Xia held ice cream and took a photo with the Ferris wheel as the background. "This ice cream is like a mini version of the Ferris wheel, it's a perfect replica."
It is understood that Nanchang Star Cultural and Creative Ice Cream is the signature "check-in" product in the official cultural and creative store of "Mo Xiaoxing" Nanchang Star, which began to be officially sold on April 4 this year and has been highly sought after by tourists since its launch.
Liu Qi, the manager of the official cultural and creative store of "Mo Xiaoxing" Nanchang Star, told reporters that Nanchang Star Cultural and Creative Ice Cream is based on the "Nanchang Star" Ferris wheel, and a love heart is engraved in the middle of the ice cream, symbolizing that no matter day or night, it carries endless tenderness and love centered on love. The ice cream stick reads "I love Nanchang", representing the love for the city of Nanchang.
"Many of my classmates come to the Ferris wheel to play with cultural and creative ice cream." At Nanchang Star Plaza, Chen Yujie, a university student from Hunan Province, said while holding up ice cream to take a photo: "I bought vanilla-flavored, as well as strawberry and chocolate-flavored ones." The vanilla-flavored ice cream is white, I think it looks better with the Ferris wheel, and next time I will buy two other flavors of ice cream and check in a few more times. ”
According to Liu Qi, many tourists rush to the Nanchang Star Ferris wheel to check in with cultural and creative ice cream. Since the launch of ice cream, about 4000,60000 ice creams have been sold in the scenic spot, with sales of about 3000,<> yuan. Among them, nearly <>,<> units were sold during the "May Day" period alone. At present, tourists can buy this cultural and creative ice cream at the "Mo Xiaoxing" Nanchang Star official cultural and creative store.
"Cultural and creative ice cream is a good carrier for spreading Ferris wheel and Nanchang culture, and we will strictly control product quality, so that tourists can buy and eat with peace of mind." Create the most trendy and dynamic Nanchang cultural tourism products. Liu Qi told reporters that the "Mo Xiaoxing" Nanchang Star official cultural and creative store also has notepads, refrigerator stickers, key chains, T-shirts and other cultural and creative products, which can meet the needs of tourists for cultural tourism products with different hobbies.
In addition to the "Ferris wheel" ice cream, many scenic spots in Jiangxi have launched their own special cultural and creative ice cream. Jinggangshan Cultural and Creative Ice Cream is composed of a five-pointed star and a torch shape, symbolizing the spark that ignites the "countryside surrounding the city" and gives birth to the great Jinggangshan spirit; Nanchang Eight First Uprising Memorial Hall Cultural and Creative Ice Cream is modeled after the landmark Jiangxi Grand Hotel, combining the elements of the dove of peace and the red of the mountain, symbolizing firm faith and lofty ideals.
These ice creams with distinct cultural and tourism elements not only make tourists dazzling, but also let tourists understand the local culture from the products, "eat" the scenery into their mouths, and keep the culture in their hearts.
Cao Guoxin, deputy dean of the Institute of Economic and Social Development of Jiangxi University of Finance and Economics, believes that the intensive launch of characteristic "cultural and creative ice cream" in major scenic spots in Jiangxi is a major symbol of Jiangxi's tourism collective upgrading from simple marketing innate cultural resources to a new stage of cultural and creative empowerment and brand reconstruction, and it is also a new attempt to develop Internet celebrity products, extend the industrial chain and broaden profit margins. The hot emergence of this kind of cultural and creative products is the germ of Jiangxi tourism from traditional service industry to modern service, and then create a modern tourism system.
Cao Guoxin suggested that when introducing cultural and creative products, scenic spots should not only link up with professional cultural and creative companies to "borrow boats to go to sea", but also cultivate their own cultural and creative teams to form a new pattern of in-depth cooperation between external guerrillas and their own regular army, so as to lay a good foundation for the construction of a modern tourism system. (End)