Read the prompts
Faced with the tension and pressure brought by work, studies, etc., some young people choose to find a suitable way to relieve their own stress, and even spend money to "pay" for healing. But others continue to be confused while being healed.
First use a hook knife, tiger scissors and other tools to cut off the thick dirt tissue outside the horse's hoof, then use a file to level it, then use a grinder to polish the horseshoe, and finally install it on the horse's hoof and nail it... It is such a short two-minute "Repair the Horse's Hoof" video, which has been viewed 430.<> million times on the short video platform and collected tens of thousands of times.
"The first time I watched this kind of video, I had an inexplicable sense of novelty, it was very refreshing and decompressing, and then I fell in love." Weng Xiaohua, a 24-year-old graduate student in Beijing, is one of the biggest fans of decompression videos.
There are many types of decompression short videos, such as "carpet washing", "cutting soap", "chewing food sounds", etc., such videos have considerable traffic, and many young people will also choose to tip bloggers who post decompression videos. According to the "China National Mental Health Report (2021-2022)", the average level of anxiety among young people aged 18 to 34 is significantly higher than that of other age groups in adulthood. Faced with the tension and pressure brought by work, studies, etc., some young people began to choose to find a suitable way to relieve their own stress, and even spent money to "pay" for healing.
Spend hours at the tufting hall
Almost every weekend, a cat petting restaurant in Beijing's Dongcheng district experiences a peak of traffic. For 68 yuan, you can get up close and personal with the cute kittens here. The store manager told reporters that many young people now come to pet cats, they think that small animals are soft and cute, and they can get a sense of healing here. "Healing Space" was also included in the name of the cat petting restaurant.
"In addition to small animals, there are drinks and you can chat with friends. I feel like I can stay here all day. Xiao Liang, a senior in Beijing, told reporters that he is in the job search period, close to graduation, the job has not yet been settled, and when he feels pressured, he will choose to relax here.
A craft shop not far from the cat petting house is also overcrowded on weekends. This shop offers a handmade tufting service. With a white base cloth laid out, customers hold tufting guns, and with the sound of "suddenness", various colors of yarn are printed on the canvas to form patterns, and the whole process is like painting.
Some customers stay in the store for hours and leave still unsatisfied. In the shop, Ms. Zeng, who has just finished a tufted work, is adjusting the angle and meticulously taking pictures of the work on the frame: "The bag that took 5 hours to make is memorable and feels very accomplished." ”
Ms. Zeng, 30 years old this year, has come to experience tufting for the third time. "Listening to the 'sudden' sound, I can calm down and fully immerse myself in the creation." Ms. Zeng, who is engaged in sales work, told reporters that she is usually busy with work, and a recent work project has just come to an end, but the rhythm of inner anxiety has not completely calmed down, so she chose to come here, wanting to slow herself down through this high-concentration manual experience.
In addition to tufting, handicraft such as wool felt and woodworking, as well as sports such as archery and land surfing, have also become popular ways for young people to decompress and consume recently.
Decompressing consumption brings business opportunities
Xiao Jing, professor of clinical psychology and doctoral supervisor of Capital Normal University, said that with the acceleration of social rhythm, the pressure of young people's work and life has increased, and when pressure comes, some young people choose these ways to "pay" for pressure.
"Whether it is petting pets or watching short videos, it is a field that ordinary people can easily reach, and it is also a necessary way to self-dissipate." Xiao Jing said that the decompression video can guide the audience to immerse themselves in the process of asking the bottom line, constantly discovering and solving problems, creating an emotional release window, and bringing psychological satisfaction.
With the continuous growth of consumer demand for healing and decompression, some new formats of decompression have begun to appear frequently in people's attention in recent years. According to data from an e-commerce platform, in 2022, the overall growth rate of sales of decompression toys on a shopping platform will be nearly 40%. Search for keywords such as "decompression toys" and "decompression artifacts" on e-commerce platforms, and there are more than 2,<> related products.
Li Siwen, head of a 3D printing related application enterprise in Jiangsu, told reporters that because they captured the decompression consumption needs of the younger generation, they also applied 3D printing technology to the development of related new products. "We have recently developed a grip ball specifically for the decompression needs of young people, the overall structure is latticed, the grip is better, and it is more suitable for ergonomics."
Tianyan inspection data shows that in the past five years, the annual registration volume of "decompression" related enterprises has increased rapidly. As of 5, there are 2022 related enterprises with "decompression" in their names, business scope, products and services, and trademarks. In 810, there were more than 2022 newly registered enterprises related to this.
Stress management needs to be timely and scientific
Decompression videos and toys provide an emotional release window, but in interviews, some young people told reporters that while they "pay" for healing, they are also confused.
"Although I spent money to buy a good mood, I always feel that this good state does not last long." Ms. Chen, a white-collar worker working in Shanghai, said that when anxiety strikes again, it seems difficult to find a new way to decompress again.
In addition, some insiders believe that some so-called paid decompression products often have entertainment effects greater than decompression effects, which is not the fundamental way to solve the stress problem.
In this regard, Xiao Jing believes that it is necessary to guide and build a more scientific, effective and rich psychological knowledge system and psychological problem solutions for young people. "Stress management should be as early as possible, as small as possible, and solve problems in a timely manner."
Xiao Jing suggested that you can manage your emotions in many ways in daily life, one is to try to make pleasant things happen more; The second is to have good interpersonal relationships, establish a sound social support system and a close family support system; The third is to view and think about problems positively and healthily, and have reasonable expectations and expectations.
"By dismantling pressure into some limited, temporary, and actionable specific problems, stress can become solvable problems and difficulties, and we can focus on the goal to solve it." Xiao Jing said.
Qu Xinyue