This "May Day" holiday seems to be more "hot" than ever. According to the data center of the Ministry of Culture and Tourism of China, during the May Day holiday in 2023, there will be a total of 2 million domestic tourism trips in China, a year-on-year increase of 74.70%.
Statistics from a number of tourism platforms show that the "crowd" model of "people following the crowd" during the "May Day" holiday is all over China, and "migrant workers" have become the main force of travel.
【During the same period】Qunar Senior Manager of Public Affairs Liu Ting
During the May Day period in 2023, even though air ticket prices increased by more than 1% compared with before the epidemic, the number of air ticket bookings in popular cities in China still exceeded 9% before the epidemic. The number of simultaneous train ticket buyers reached a record high, and the speed of ticket sales on popular routes exceeded that of the Spring Festival; Hotel bookings in popular cities are 20.5 times higher than before the pandemic, with a 10% increase in consecutive stays. From the perspective of passenger structure, the "migrant workers" group is still the main force of "May Day" travel; The proportion of elderly visitors has decreased from the usual season, reaching less than 3%; The proportion of children and pupils travelling increased to more than 4 per cent. From March to April, the active college student "special forces" rested and recuperated on May Day, waiting for the peak to travel.
【Commentary】During the "May Day" holiday, the barbecue in Zibo, Shandong Province continued to be popular, and it also drove the "barbecue fever" in many places. And the "barbecue fever" drives more than just barbecue. According to data from a travel platform, driven by the phenomenal traffic of "Zibo BBQ", the number of hotel bookings in Shandong Province during the "May Day" period increased by nearly three times compared with the same period in 2019, ranking first in the country.
【During the same period】Qunar Senior Manager of Public Affairs Liu Ting
The popularity of special tourism products such as Zibo barbecue has effectively driven the recovery of local and provincial comprehensive consumption. We estimated that the average consumption of a Shandong Zibo barbecue was 50 yuan, driving local transportation, accommodation and other expenses to 750 yuan. All kinds of such tourism labels, in this "May Day" holiday has also become the key to stimulate the consumption potential of tourist cities.
【During the same period】Feng Rao, president of Mafengwo Tourism Research Institute
In addition to Zibo, we found that Xichang, Jinzhou, Guiyang and Xuzhou, which are famous for their barbecue, also ranked in the top five popular "barbecue destinations" during this year's May Day holiday, of which "Xichang BBQ" rose by 250% in popularity, attracting a large number of young tourists.
【Commentary】Domestic long-term travel and peripheral tourism are "full of firepower", outbound tourism has also maintained a stable recovery trend, people's travel radius has become wider, and the gameplay has become increasingly diversified.
【During the same period】Qunar Senior Manager of Public Affairs Liu Ting
During the May Day period, outbound air bookings have returned to 2019% of pre-pandemic levels, from May 5 to May 1, 5. Like Bangkok in Thailand, Hong Kong in China, Seoul in South Korea, Kuala Lumpur in Malaysia, Macau in China, Singapore in Japan, Tokyo in Japan, Phuket in Thailand, Osaka in Japan and Manila in the Philippines are popular destinations. The average price paid for air tickets to Thailand, Malaysia and Singapore has dropped by about 4% compared with the Spring Festival period.
【During the same period】Feng Rao, president of Mafengwo Tourism Research Institute
The release of "Slam Dunk" has made Kamakura, Japan, once again a target for young people's "holy land tour", and the popularity has increased by 350%. Hong Kong has also returned to the young people's horizons, and spending a "fairy tale day" at Disney is their way to re-embrace the "Pearl of the Orient". Egypt has also become an ideal destination for young people to embrace exotic cultures, with a 180% increase in popularity.
【Commentary】This "May Day" holiday, China's domestic tourism revenue reached 1480.56 billion yuan, a year-on-year increase of 128.90%, which is undoubtedly a brilliant report card. Industry insiders said that there is still huge potential waiting to be released on the demand side of the tourism industry in 2023, and the Dragon Boat Festival, summer vacation, and "Eleventh" are expected to usher in waves of peaks.
Reporter Lang Jiahui reported from Beijing
Responsible Editor: [Li Ji]