Liuzhou, 5 May (ZXS) -- Chinese young people are keen to chase food to "check in"
Written by Lin Xin
During the May Day holiday, a bowl of snail powder, a cup of milk tea, or a string of barbecue can be a reason for many young tourists to travel thousands of miles to another city.
In the past few days, tourists from all over the world have come to Liuzhou, Guangxi because of the "Internet celebrity snack" snail powder. At night, in the major night markets in Liuzhou, the aroma of snail powder, fried duck feet, fried snails, fried ice and other foods is full of smells, and diners come and go.
Lin Qinghua, a college student after 00, came from Guangdong to "check in" for a bowl of snail powder. She said, "I know that snail powder is a local snack in Liuzhou, so I want to come here to taste the most authentic taste." ”
Smooth and refreshing rice noodles, crispy and delicious peanuts, tofu bubbles soaked in soup, sour shoots that hit the "soul", and snail soup rolled into the red. A bowl of "fragrant and smelly" snail powder makes diners take a bite of it.
Like Lin Qinghua, there are many tourists who come to Liuzhou with snail powder. Every holiday and weekend, many snail powder shops in Liuzhou City will queue up for tens of meters. Data show that Liuzhou City received a total of 2060.34 million tourists in the first quarter of this year, a year-on-year increase of 55.3%.
More and more tourists are motivating themselves to "check in" food. During the "May Day" holiday, it is difficult to find a ticket to popular food destinations such as Zibo in Shandong and Changsha in Hunan.
Lin Qinghua also went to Quanzhou and Shunde for food to taste noodle batter, fish sang, etc., and also wanted to go to Zibo and Changsha to "check in" barbecue, stinky tofu and other special snacks. She said, "The younger generation travels more about experience and wants to try different cuisines in different places. ”
Different from the past sightseeing tours, China's "Generation Z" attaches more importance to experiential consumption and is willing to try early. According to the Gen Z Spending Power White Paper, 46% of Gen Z consumers want to gain presence from consumption.
At the same time, China's high-speed rail continues to accelerate, short videos and social media play a fuelling effect, and more small and medium-sized cities are "out of the loop". In the short video, various cuisines are "planted" for young people. A high-speed rail ticket can start a walk-and-go trip.
In the late evening of May 5nd, tourists tasted food at the Guangxi Liuzhou City Fengqinggang Convenience Night Market. Wei Guozheng Regency
When food becomes the "traffic password" to attract young people to travel, sincerity is the "nirvana" to capture young people.
Many cities "spoil fans" by upgrading their tourism services. Liuzhou has opened bus lines such as snail powder and late-night snack food, passing through various snail powder "net celebrity shops" and major night markets. During the "May Day" period, Liuzhou set up nearly 200 "pet fan" volunteer service posts, increased the number of Liujiang water music fountain sessions, expanded luggage storage places, etc., to provide all-round services for passengers.
In order to "attract customers", Zibo specially formulated a barbecue map, opened a barbecue high-speed rail train, and equipped public toilets with wet toilet paper, sanitary napkins, enteritis Ning and other "peace of mind baskets". On the eve of May Day, Zibo issued a notice requiring government units with opening conditions to open parking lots and toilets to the public free of charge.
At present, how do China's "Internet celebrity" cities change "traffic" to "retention"? Wang Peng, a researcher at the Beijing Academy of Social Sciences, once said that the popularity will eventually dissipate, and only online and offline three-dimensional marketing, with dots and lines, to form a global linkage, can local characteristics form a complete industrial chain, and then shape the brand image and create a city business card. (End)