From fish pickers to internet recruiters, they help 1,<> blue-collar workers find jobs a year

From fish pickers to internet recruiters, post-90s guys help 1,<> blue-collar workers find jobs a year

Blue-collar anchors build bridges for job seekers

As a row of female workers bury their heads in the production line, a man with an inch head and dark blue overalls sways and dances in the workshop with a smile on his face, a common scene in the short videos of "Internet recruiter" Kira Moto.

Nine years ago, Kira was a blue-collar worker and was confused, but he never wanted to "lie flat". Today, he uses live recruitment to bridge the gap between workers and factories.

Historically, closed access to jobs has made blue-collar workers one of the most difficult in the labor market. But they still hope to have a satisfying job with their own hands, and "live broadcasting" is bringing them more possibilities.

Blue-collar workers grow into "dancers in the workshop"

In 1992, Ji Liangyuan was born in Yancheng, Jiangsu Province. At the age of 18, he dropped out of school to work, "and he had nothing to do, so he and his mother caught dead fish near his home and sold them for some money." Yoshi's father did not support his wife and children to make a living by catching dead fish, and the family quarreled because of this, so Kira wanted to go out and take a look.

In 2012, Ji Liangyuan came to Kunshan in Jiangsu Province from his hometown, which as the first county-level city with a GDP of more than 5000 billion yuan, has many labor-intensive enterprises and attracts millions of people to work every year.

Kira eventually entered a factory through a labor agency. But within three months, he left due to irregular payroll. This is also one of the persistent problems of labor-intensive enterprises recruiting workers through traditional recruitment channels: opaque or false information in the early stage, or low matching between the needs of migrant workers and the needs of enterprises, will lead to enterprises being unable to retain workers.

In 2014, Ji Liangyuan came to Kunshan again, this time through a relative's introduction to a job as an electroplater, on a five-year contract, and he officially became a blue-collar worker. At that time, Kiramoto's daily job was to wash off the rust on the surface of the screws and then plate the screws with zinc and other metals. The electroplating workshop has no air conditioning, so you have to wear rubber boots, aprons, gloves, masks and goggles, and the high temperature is unbearable in summer, sweat often soaks through clothes, and in winter it is so cold that people can't help but stomp their feet. Although boring, repetitive, and dangerous, Kira Yuan from the countryside said frankly: "I really don't feel tired." ”

With a tenacity, he soon became a work leader, and his salary rose from 4000,6000 yuan to <>,<> yuan.

In 2017, short video platforms became popular, which opened the door to a new world for Kira Yuan, "Seeing that anchors with fans can make money by live broadcasting, I think I can also try it." Once, Ji Liangyuan took a dancing video taken by his colleagues in the factory and accidentally "went viral" and got a 30 yuan reward, which made him greatly encouraged and worked harder since then, "I remember very well, it was the third door of the men's toilet, and after jumping out, I was covered in sweat." ”

With creativity and hard work, Kira Yuan gradually accumulated more than 100 million fans, and more and more tips were given on the platform. From a blue-collar worker to an online anchor, the blue-collar group represented by Ji Liangyuan is also undergoing intergenerational changes, and the new generation of blue-collar groups after the 90s "took over" and grew into the main force of the blue-collar labor market.

After becoming a short video anchor, blue-collar worker Kiragen not only increased his income, but also improved his relationship with his father. The funny character he presents in the short video makes the family happy.

Attentive Internet recruiter in the live broadcast room

Before 2021, Kira Yuan positioned himself as a "blue-collar entertainment anchor". After that year, he completely switched tracks and became an "Internet recruiter".

In June of that year, by chance, the factory leader suggested that he use his own traffic to help the factory recruit workers, thinking that if successful, it would also add a recruitment channel for the company, so Kira began to broadcast recruitment for the first time.

At that time, three human resources companies were recruiting for the factory at the same time, but the shortage was still not small. For half a month, Ji Liangyuan used his video number to explain in detail the job responsibilities, treatment and salary, and also filmed the factory's accommodation environment, canteen, park situation, etc. in the live broadcast, "More than 70 people were recruited in half a month, and the effect was obvious." He himself received a generous bonus for it.

In the following month, although there was no live broadcast, more than 30 job seekers still came to inquire, which made Kira Yuan start to wonder, can he do live broadcast full-time with posts?

In December 2021, Kira set up a human resources company and began to engage in live broadcast recruitment full-time. He feels that compared with the traditional recruitment model, live streaming is more transparent and information is more symmetrical, "The company finds me with a job gap, and after docking, I will conduct field research and shooting, and then show it to job seekers in the form of live broadcast and short video." You can also ask questions in real time in the live broadcast room, and I answer them online. ”

Kiramoto's live broadcast recruitment pursues "one thing to say", but every time he talks about salary, he always says a little lower than the actual one. Ji Liangyuan told the Beiqing News reporter that according to his experience, when the employing enterprises urgently need to hire people, the labor service company is forced to "recruit full people within a limited time" and often falsely report wages, so it is safer to say less.

"Workers arrive at work and leave when they find a big difference from what they promised in the early days, a situation that the industry calls the '7-day churn dilemma'." Therefore, in addition to field visits, Kira will also pay attention to some subtle issues that workers are concerned about, such as whether there is a husband and wife room in the factory dormitory, whether he is sitting or standing at work...

Ji Liangyuan believes that live broadcast recruitment can play a certain role of "off-site supervision", if workers have disputes or demands, they can directly connect the microphone in the live broadcast room, and they can also solve problems in real time, "but there is no absolute, there will be some bad intermediaries who recruit people unclearly, one-sided presentation of the working environment, and even block some fans who dare to speak out." ”

"I just want to be honest and honest first!" Kira wrote on the short video introduction page. "Excluding the off-season for three or four months, this year should help more than 30,50 people find jobs." Today, Jiliangyuan has seven or eight permanent cooperative enterprises in Kunshan. When he's busy, he does two live recruitment broadcasts a day. He is full of confidence in this year's market and plans to recruit 3 to 5 more salesmen and train <> to <> anchors.

The new generation of blue-collar job seekers pay more attention to their own needs

The convenient job search process that can be registered without submitting resumes and leaving contact information lowers the threshold for job search, improves the efficiency of matching labor supply and demand, and provides the possibility for more blue-collar workers to successfully seek employment, truly realizing the "touch screen" of work.

Yang Fu, who has never left his hometown, has suffered many strange treatments and ridicule since childhood because of his congenital mutilated eyes, so he closed himself off and became more and more inferior. After graduating from primary school, he chose to go to the neighboring county construction site to do odd jobs, and after work, he would pick up rags and help his parents when he was busy in the farm, but he could only get 8900 yuan a month.

In 2018, Yang Fu's parents fell ill one after another, and the burden of life fell on him at one time, and the poor economic situation at home made Yang Fu, who had not officially worked, have the idea of going out to work. With the help of his sister, Yang Fu got in touch with the recruitment anchor. Facing the different gazes in the factory, Yang Quanfu was full of anxiety in his heart, but with the encouragement of the anchor, he bravely took the first step and finally successfully joined the photovoltaic plant. Now he has a salary of more than 6000,<> yuan a month, which is more than his income in the past year.

The Beiqing News reporter noticed that in Ji Liangyuan's live broadcast room, blue-collar job seekers were very concerned about "whether the work will be boring" and "whether it is sitting and working" and other issues. Among them, the most asked is their own safety. For example, when material factories and other companies recruit, there will be problems such as "whether you need to wear dust clothing". Younger blue-collar workers are more sensitive to these issues.

The accommodation environment is one of the factors that influence whether blue-collar people continue to work. Today's "factory brothers and sisters" not only pursue high wages, they become more concerned about their own quality of life. There are also many young job seekers who want to solve marital matters in the place of work and establish emotional connections with the opposite sex, and most of them are male job seekers.

A considerable number of job seekers will care about the attitude of the foreman, and they prefer to gain the respect and recognition of the company and superiors while working hard and hard.

In addition, blue-collar groups want to use their skills to seek a decent job, hoping to get career development, such as job promotion, skills upgrading, etc. In the live broadcast room and short video messages, many job seekers are concerned about whether the company has "technical training". Job seekers with certain academic qualifications and skills are more likely to have the opportunity to be promoted, and will ask questions such as "will he become a management after becoming a regular worker in a specialist" and "Can a regular worker go to a management position?"

Zhang Chenggang, director of the China New Employment Form Research Center and associate professor of the School of Labor Economics of Capital University of Economics and Business, told the Beiqing News reporter that compared with the first generation, the new generation of blue-collar workers is still working hard, there are not many "lying flat", but more attention to the balance of life and work, "the times have given them more opportunities to choose." (Beijing Youth Daily / Reporter Zhu Jianyong Intern Tian Luyao)