【Commentary】On the morning of April 4, the theme forum of the short video unit of the 28th Beijing International Film Festival "Culture and Civilization in Short Video" was successfully held, which was jointly sponsored by the Beijing International Film Festival, Communication University of China and China News Service, organized by the School of Television of Communication University of China and China News Network, and co-organized by China-Singapore Video.

【Commentary】Industry and academic representatives made keynote speeches on new phenomena, new developments and new topics in the field of short video, conducted a collision of ideas and exchanges of views, and explored the path and method of using high-quality short videos to promote cultural dissemination, display Chinese culture, and tell Chinese stories well.

Duan Peng, vice president of Communication University of China, said at the forum that mobile communication is becoming a new opportunity for the innovative dissemination of China's excellent traditional culture.

Duan Peng, Vice President of Communication University of China

We hope that through such activities, with the help of the vigorous development of short videos, we will make due contributions to enhancing the display, participation and influence of China's excellent traditional culture.

【Commentary】In recent years, short videos have continuously triggered drastic changes in the media industry with their strong media, social and entertainment attributes. Yu Lan, deputy editor-in-chief of China News Service and president of China News Network, believes that this change is not only the iteration of technology, but also has a far-reaching impact on the media ecology and public opinion pattern.

Yu Lan, deputy editor-in-chief of China News Service and president of China News Network

Short videos have unique advantages in enhancing cultural communication affinity and promoting exchanges between Eastern and Western civilizations. On the one hand, "seeing" is reading in the digital age, and visualization is the most direct way to reduce language barriers across cultures; On the other hand, short videos that are interactive and fission-based expand the discourse space between the communicator and the audience, and between the audience and the audience, which is of great benefit to breaking through the "information cocoon".

【Commentary】The theme forum speeches are divided into three series: "Cultural Communication in Short Videos", "Chinese Civilization in Short Videos" and "Chinese Stories in Short Videos". Industry and academic representatives discussed several topics such as short video and mass aesthetic education, the possibility of spiritual communication between short video, and the culture and cognition of short video, showing the positive role of using short video to achieve cultural communication, expand the influence of Chinese culture, and help international communication.

【Commentary】Hu Zhifeng, professor of Beijing Film Academy, doctoral supervisor, and director of the Academic Committee of the Film and Television Society of China Universities, looks at the unique value of short videos from the perspective of aesthetic education.

Hu Zhifeng, professor of Beijing Film Academy, doctoral supervisor, and director of the Academic Committee of China University Film and Television Society

I think we should not break the content of this natural and vibrant aesthetic education from the grassroots, which is a great enrichment of traditional aesthetic education, and it is also loved by the people, especially young netizens. But on the other hand, we must pay attention to timely follow-up and attention to the mainstream guidance, and then professional guidance and aesthetic guidance, then avoid excessive generalization, excessive informatization and excessive grassroots to bring about the weakening of the aesthetic meaning of the aesthetic boundary.

Xue Ying, deputy director of the International Department of Xinhua News Agency, spoke on "Communication Work in the Era of Short Video and Social Media". She believes that for communication workers, the development of short videos is both an opportunity and a challenge.

Xue Ying, deputy director of the International Department of Xinhua News Agency

As communicators, we have no reason to reject short videos thousands of miles away, we must embrace short videos wholeheartedly and catch up with the times, so we are constantly working hard to explore.

【Commentary】The forum unit activities are divided into several sections such as review recommendation, excellent work screening, and a series of forums. Encourage creators to capture moving moments in real life with simple lenses, and support the presentation of new technologies in the field of art, aesthetic forms and social values, create a rich and three-dimensional image of China, and analyze the diverse and integrated Chinese civilization.

Wang Jiayi reported from Beijing

Responsible Editor: [Li He]