• Entrepreneur The Spanish who wants to revolutionize the beauty routine with her devices
  • Cosmetics This is the easy and effective beauty routine for a well-cared for skin

A beauty 'trend hunter'. Passionate about ingredients, actives, formulations and textures. Raquel González practices the beautiful profession of cosmetologist. It sounds like a walking cosmetic Wikipedia, but with full knowledge of the facts. Since she was 12 years old, she was awakened by a concern for skin care. "I lived in Cambrils, a coastal place, and I was captivated by a very small and beautiful perfumery where I always stopped. He said, 'I want to work there.'" At 16, in fact, he started doing it. "Every summer, while I was studying high school and then career."

She looked at the skin of her neighbors. "I would tell my mother what they needed and ask me why they didn't put cream on themselves." With her friends too. "I could see that they were always camouflaging themselves in makeup, covering their skin and aggravating their problems. They didn't take care of themselves." Then came a stage in Sephora, when I was learning languages in London. "I was the skin specialist in the exclusive cosmetics section, which was only sold there, and I fell in love with Perricone MD, the firm of a research dermatologist."

Then he entered Harrods, with the same mission, and met many niche brands that were not in Spain. "I wanted to introduce them here, because then there was no internet like now, there are fantastic platforms. The only way to access those signatures was to travel. I wanted the Spanish woman to be able to enjoy them and know those benefits that I was experiencing."

THE ENDORSEMENT OF SCIENCE

It wants to provide the cosmetic market with differential value based on knowledge and is formulated with ingredients among which we find foods of tomorrow. EM

Many years of work, working hand in hand with laboratories, generated the aspiration to one day found his own brand. "A cosmetologist has many aspects within the sector. She can dedicate herself to regulation, be hand in hand with the laboratory, be a beauty hunter capturing sensations in the market and see what is going to be commercialized or what is not..."

González is an agronomist and has a cosmetic eye as a loyalty. "My background is biochemistry and I don't like false myths at all. My background has led me to believe in scientific cosmetics and everything I do is based on the foundation of the asset." In fact, their motto is: do you make up or feed?

And so Byoode, the phonetic transcription of beauty, was finally born. It's like a son to her. A nod to the gesture of feeding the skin so that it is healthy, a concept that links with its formulas, enriched with foods of the future. "Products that we consider will be part of the diet because of how they benefit the body, but also because of the low environmental impact of their production. Everything indicates that, in order to take care of ourselves and to also take care of the planet, in a few years they will be habitual of our daily meals". These are spirulina, watercress, broccoli sprouts or adzuki beans and ragi. This is collected by the World Wide Fund for Nature. " We have located those that could bring the greatest benefits to the skin when introduced into a cosmetic."

View this post on Instagram

Despite the enormous baggage, it gave him a lot of vertigo to launch his own project. "Every day four or five new beauty brands knock on my door and, internationally, there are more than 4,000 registered. There comes a time when you know which ones are going to consolidate and which ones are going to have their moment of rebound and then disappear. There is saturation without a doubt." The difficult thing is not to launch the brand, but to consolidate it in the market, he says.

"My expertise [expertise] in Pure Skincare is that work of strengthening good firms such as Medik8, Omorovicza, Boutijour or Perricone MD, effective cosmetics that are as unique and differentiating as each individual, for a patent or innovative technology, and make them grow in turnover and quality of their offer." Now, with Byodee he wants to bring results from superfoods combined with science.

BACK TO BASE

The revitalizing exfoliant powder with pomegranate, ragi and adzuki beans is its star product for body, face and hair.

He has been working for two years on the active ingredients that each product carries to nourish the skin, looking at studies, looking for everything to be as sustainable as possible with the maximum benefit for the skin, testing textures ... "In cosmetics there is nothing that is not invented. Everything exists. What is innovative is the combination of ingredients, packaging, message and communication," he describes.

The problem, he believes, is that the market works by trends. "For example, vitamin C is taken and all brands are launched to make products. Why don't we leave it to the experts to create better systems for transporting this vitamin to penetrate?" There are very good creative ideas that get lost in complications, he argues. Everything is in the elements: to activate the synthesis of collagen and elastin vitamin C is needed. "But I have to know that there are different types, such as ascorbic acid, ascorbyl palmitate, sodium ascorbyl phosphate ... You need knowledge. See the safest on the market, that remain stable, that are anti-inflammatory, measure possible concentrations... However, there is a lot of ignorance and a lot of marketing. The most important thing for the final consumer is to know himself well to detect his needs. Personalization and expert care."

HOW TO CHANGE SKINS

Her biggest beauty tip is double cleaning. "Hygiene is the first step for the actives to penetrate, but as the skin changes the most, and this I have very internalized, it is with a double cleaning. If you really want it to be pretty, it works." The rest of the routine is based on transformative active ingredients. "I'm glad to see healthy skin. You can have a more or less oily, sensitive, photo-aged face... But with light it looks healthy. And that's my obsession and my dialogue, because the skin reflects how you are inside, from related pathologies, to stress, what you eat, the way you treat it... ".

View this post on Instagram

Lighting reflects energy, so it is advisable to look for antioxidant active ingredients if we perceive a dull and tired complexion. "The more antioxidant load a skin has, the less inflamed it is and the healthier it looks. That's why perhaps the star product of my brand is the exfoliant powder based on pomegranate, ragi and adzuki beans. It completely removes dead cells from the face, body and scalp, providing a fresh and radiant appearance."

The skin does not understand genders, he clarifies, because men have the same problems as women in their complexion. "It's as simple as having your cleaner inserted into the shower. My brand is inclusive, as neutral as possible."

View this post on Instagram

Although moisturizers can treat certain skin concerns, serums usually have a much higher concentration to hit the target and thus treat aspects such as spots, hydration or redness. That is why he encourages combining them with each other. "Always, always go before the cream, an essential product in any routine because it will be responsible for completing hydration and, most importantly, blocking it," he emphasizes. And don't forget the sunscreen. "It's all a skin full of life needs," he concludes. A philosophy that cannot be more ZEN.

  • HBPR
  • beauty

According to The Trust Project criteria

Learn more