To achieve sustainable and healthy development, rural bookstores should not simply copy the urban bookstore model, but their vitality lies in actively integrating into the cause of rural revitalization and carrying out creative transformation and innovative development of excellent local culture.

Walking into the rural library in Ganshan Village, Deqing County, Zhejiang, the fresh and fashionable cultural atmosphere is overwhelmed. New book retail, book lending, cultural and creative display, activity salon, coffee and tea bar and other functional zones are clear at a glance, and all kinds of digital reading facilities are also available, and the "intelligent" and "immersive" environment allows many villagers to expand books and fall in love with reading. Combined with the local cultural tourism characteristics, the Ganshan Village Rural Library will often hold a variety of cultural activities such as red propaganda, handicraft classes, audio reading, and children's study, which greatly enhances the interaction between villagers and the Rural Library.

Thanks to the micro-reform of "Xinhua Bookstore + Rural Bookhouse" implemented by Zhejiang Province, a large number of rural bookstores have been iterated from the traditional "house + book" to a new rural cultural space integrating bookstores with art exhibitions, intangible inheritance, research and training, and convenient services for the people. The cross-border integrated operation of rural bookhouses has brought about rural reading and become a new attempt to open up the "last mile" of rural grassroots cultural services.

At the same time, some urban private bookstores have also set their sights on the vast rural land, relying on the unique natural landscape resources and historical and cultural heritage of the countryside to create a multi-dimensional complex and unique rural public reading space and cultural experience space, becoming a "high-value" rural cultural landmark.

Located in Bishan Village, Yixian County, Anhui Province, Bishan Bookstore, which was transformed from an ancient ancestral hall, is one of the most lively public cultural places in the village. The bookstore often holds a variety of cultural activities such as creative sharing meetings, concerts, and screenings, attracting many young people to come to "check in". In Dananpo Village, Xiuwu County, Henan, "Fangsuo Rural Culture - Dananpo" has become a well-known rural agricultural cultural tourism complex, with bookstores + art exhibitions, bookstores + aesthetic life, bookstores + fashion clothing and other multi-format models lighting up the quaint rural space. Located in Xinjian Village, Zhoushan, Zhejiang Province, Huanxi Bookstore "has books, tea and beautiful scenery", and tourists come here every day to read, making the small village rejuvenated.

As early as 2016, the "Guiding Opinions on Supporting the Development of Physical Bookstores" jointly issued by the Central Propaganda Department and other 11 departments put forward: "Support physical bookstores to further integrate into the development of cultural tourism, creative design, commerce and logistics and other related industries, and strive to build a complex cultural place integrating reading and learning, exhibition and communication, gathering and leisure, creative life and other functions." "From the perspective of the cultural industry, physical bookstores have the characteristics and advantages of multiple business interfaces and strong cultural and tourism integration capabilities. In recent years, with the in-depth advancement of the rural revitalization strategy and the construction of "Bookish China", the physical bookstores that were originally based on the city gradually began to sink channels, move tentacles, and elements to the countryside, giving birth to "bookstores +" public cultural spaces with both connotation and "appearance", rich local flavor and bursting vitality of the times, which stimulated reading, attracted customer flow, lit up the countryside, and let people see the multiple values produced by the fusion of "book fragrance" and "earthy taste". Rural bookstores have become a new highlight in the development of rural cultural tourism, the construction of livable and workable villages and beautiful villages.

As an organic part of rural cultural construction, rural bookstores should achieve sustainable and healthy development, from cultural "light assets" to cultural tourism "new rich mine", should not simply copy the urban bookstore model, its vitality lies in actively integrating into the cause of rural revitalization, creative transformation and innovative development of excellent local culture. Therefore, physical bookstores need to base themselves on the countryside and cultivate the countryside. On the one hand, it keeps pace with the times and adapts measures to local conditions to build a composite cultural living space with reading as the core, deeply excavate and inherit the cultural connotation of rural areas, and reshape the local rural aesthetics; On the other hand, we will continue to innovate the "bookstore +" industrial form, explore the way of cross-border integrated development, improve the self-"hematopoietic" function, and let the "breaking the circle" and "out of the circle" of rural bookstores truly benefit the rural land. It is expected that more new rural bookstores will become "cultural granaries" to meet the spiritual needs of the people.

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