Chengdu, March 3 (Zhongxin Net) -- The 30th China Network Audiovisual Conference opened in Chengdu on March 30. The release ceremony of the "Letter of Commitment to Patriotism for the People and Advocating Virtue and Art in the Network Audiovisual Industry in the New Era" (hereinafter referred to as the "Letter of Commitment") was held on the spot.
It is reported that the "Letter of Commitment" aims to effectively guide the online audiovisual industry to fulfill its social responsibilities, further promote the high-quality and sustainable development of the industry, and establish and build a good industry image. At the scene, four representatives of the four performers, Zhang Kaili, Ma Shaohua, Yang Rong, and Liu Haoran, took the stage and read the "Letter of Commitment" in sections. Subsequently, Zhang Kaili, Ma Shaohua, Yang Rong, Liu Haoran signed the "Letter of Commitment" together with representatives of the platform and production agencies.
Release site. Photo by Hua Xiaofeng
The "Letter of Commitment" puts forward that patriotism should be cultivated for the people, and great morality should be undertaken. Unswervingly listen to the party, follow the party, and melt the development of the industry and personal ideals and struggles into the historical great cause of national prosperity and strength, national rejuvenation and people's happiness. On the major issues of right and wrong, we should not forget history and take an unambiguous stance, fully understand China's history and national conditions, and always regard patriotism for the people as our duty and duty, and as our heart's concern and affection.
Adhere to the people-centered, write about the people, and express true feelings. Establish a grand view of history and a grand era, and enthusiastically depict the magnificent atmosphere of the new era and new journey. Adhere to the people-centered creative orientation, go deep into life, take root in the people, let the people become the protagonists of the works, take the people's satisfaction or dissatisfaction as the highest standard for testing art, and create more excellent works that meet the people's cultural needs and enhance the people's spiritual strength. Resolutely abandon the pursuit of luxury, excessive packaging, showing off wealth and grandeur, abandon form over content, do not make up for no reason, do not maliciously ridicule, do not deliberately ugly, create more attractive, infectious, and moving artistic images, and play songs for the times and the people.
Committed to the pursuit of artistic ideals, casting ingenuity and producing fine products. Promote the "craftsman spirit", have a reverence for art, maintain the persistent pursuit of art, and strive to create excellent works that can be spread, stand and remain. Adhere to the aesthetic ideal of literature and art, maintain the independent value of literature and art, do not blindly follow the trend of speculation, do not be led by the nose of traffic, and do not be a slave to the market. Carry forward the fine tradition of Chinese literature and art pursuing upward and benevolent direction, advocate healthy cultural trends, resist deformed aesthetic tendencies, vividly embody the core socialist values in literary and artistic creation, and express the connotation of muscle, morality and warmth.
Adhere to the standards of both virtue and art, abide by public morality and strict private morality. Be in awe, strictly abide by the bottom line, do not touch the red line, and pursue the high line. Continuously improve their own learning, self-cultivation and self-cultivation, strengthen ideological self-discipline and behavioral restraint, strictly abide by various laws and regulations, operate in good faith, practice in good faith, self-respect and self-respect, cherish and love themselves, consciously abide by social morality, personal morality, and family virtues, and establish a good social image with noble conduct. Resolutely oppose money worship, hedonism, extreme individualism and extravagance, do not participate in discussions, hype personal privacy, do not rely on malicious comparisons, slander and degrade others to gain position, do not grandstand, do not use vulgar and vulgar kitsch methods to please the audience and cater to the market. Enthusiastic about public welfare, serving the society, carrying forward the volunteer service spirit of "dedication, friendship, mutual assistance and progress", and making unremitting efforts to create an industry atmosphere of self-respect and self-love, mutual learning and clear weather.
Consciously maintain the industry ecology, establish new wind, and display the image. Bearing in mind that network audiovisual is an important propaganda, ideological and cultural front, we insist on putting social benefits in the first place, and consciously undertake the mission and task of "raising the flag, gathering people's hearts, educating new people, revitalizing culture, and displaying image". Do not trample on the red line of the law, do not touch the bottom line of morality, and do not be blinded by short-term commercial interests. Strictly abide by the principle of fair competition, do not maliciously suppress and slander peers, and do not trample on each other. Resolutely resist malicious hype, data fraud and other bad tendencies. Eliminate bad behaviors such as inducing fan groups to brush quantitative control reviews, and chasing stars without a bottom line. Create a good industry ecology with a clean atmosphere and a focus on creation. (End)