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Eminem did not have to lift a finger, nor wait for the muses to illuminate him. What's more, he probably didn't even know about it. Everything – or almost everything – was commissioned by artificial intelligence, the invention of the moment that has fascinated some and trembling others. David Guetta, the well-known French DJ and producer, started playing with his computer, asked Chat GPT to write him a lyric inspired by the style of the Missouri rapper, then tried another program to generate a voice from that of the author of Without me and, in less than an hour, He had a song that he played to thousands of people last February. The staff, enthusiastic, danced without caring too much about the artificial origin of the theme.

Guetta introduced his collaborator as Emin-AI-em, making a pun and clarifying that he does not intend to commercialize the song. He also clarified that he did it as a "joke." However, it was aware of the debate opened up by its composition. "There's a little ethical issue because when I use Eminem's voice I don't think there's a law on this," he said in an interview with CNN. But he doesn't want there to be either, at least for now. The Frenchman wants to continue playing with the freedom granted by the new technological tool.

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This is how the music industry uses artificial intelligence and NFTs

  • Writing: ISMAEL MARINERO Madrid

This is how the music industry uses artificial intelligence and NFTs

Guetta is convinced that artificial intelligence – or AI, for its acronym in English – will have "a huge influence on the music" of the future now that it no longer matters so much what tools are used but the talent to know how to use them. The important thing, he argues, is the end. Machiavelli would very much agree. Others not so much.

"I know a lot of people will be at me and AI because they're afraid of competition," he explains. But Guetta recalls the times when other musicians criticized the emergence of DJs in the music industry as authors of their own albums. "Then they said it was ridiculous, that we didn't even play any instruments on stage." And there are his more than 50 million records sold worldwide.

Perhaps for this reason, Guetta is not afraid of competition that open access to the tool could generate for everyone. "I don't want to oppose it but embrace it. What makes me the way I am is the creative process. I know that the machine will never have the taste that a human being has."

Neither Eminem nor his representatives have wanted to enter the rag, for now. But it is not ruled out that this style of creation degenerates into litigation for ethical issues and copyright. Guetta doesn't plan to stop. He doesn't rule out creating an entire album using artificial intelligence. "People often reject the new, but I love it."

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  • music
  • Artificial intelligence
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