About a year ago, Lisa Rogalin, a stylist at NK who has worked in color analysis since 2016, discovered that Tiktok was filled with videos of young girls giving tips on how best to find "their season".

"These Tiktok videos have an incredible number of views, millions. I think we've only seen the beginning of this phenomenon," she said.

The color analysis is based on the Bauhaus school where teachers and the artist Johannes Itten divided colors into cold and warm and eventually into seasons. In 1982, the book "Beautiful with color" was published, which moved Itten's color tank from art values to makeup and clothes.

"I remember when this book came along and then hit like a, maybe bomb is to be touched, but it was a commercial success," says Amelia Adamo, who worked in the women's magazine industry in the 80s and 90s when color analysis was a recurring feature.

"It sold 13 million copies when it arrived and is the basis for the color analysis we do today," says Lisa Rogalin, who found a copy of the book in her mother's basement.

Got geek stamp

But in the latter part of the 90s, color analysis took on something of a geek stamp. In "Bridget Jones's Diary," it's a recurring joke that Bridget's clueless mother tries to force her to go into color analysis to attract a fellow.

But now people want to know again whether they are best suited in pastel or shock pink. Lisa Rogalin believes that this may be because today's young people want to design a personal style rather than following an existing trend, something that is facilitated by having their own colors.

"When you learn what you dress in, you act in a way that is more sustainable. Those perfect garments become favorites that you use for a very long time.

Therefore, the trend may have emerged

Amelia Adamo believes that color analysis may have had a renaissance right now because, as in the early 90s, we are in gloomy times and need color.

– Climate anxiety, the war in Ukraine and no money. Then I put on something that makes me happy and the only thing you can be happy about," she says.