The font size is too small, it is difficult to get a taxi... How to change the ageing transformation to the heart

The size of the drug instruction manual and mobile phone APP is too small to be seen clearly; Will not use smart devices, it is difficult to get a taxi and seek medical treatment

How to change the age-appropriate transformation to the hearts of the elderly?

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The font size of the drug instruction manual and mobile phone APP is too small to be seen; I won't use smart devices, it's hard to get a taxi, it's hard to get a doctor... In response to the above problems, experts call for the aging of today's society, which is becoming more and more obvious, it is necessary to accelerate the aging transformation of commonly used products for the elderly. Some insiders have proposed that for a long period of time, home care is still the mainstream pension model, so attention should be paid to the aging transformation of "old and dilapidated" communities.

The font size of the drug instruction manual and mobile phone APP is too small for the elderly to see clearly; In the daily use of smart products, the elderly will encounter many obstacles to use, unable to fully enjoy the convenience brought by intelligent services, and also face difficulties such as difficulty in taking a taxi and seeking medical treatment; Some old communities have not installed elevators due to problems such as difficulty in raising funds, resulting in some elderly people who cannot go downstairs at home for a long time...

This year's "Government Work Report" proposed to actively respond to the aging of the population, promote the development of the elderly cause and the elderly care industry, and protect the legitimate rights and interests of women, children, the elderly and the disabled. In the past few days, some experts and industry insiders have called for accelerating the aging transformation of commonly used products for the elderly and old communities, and the aging transformation should be changed to the hearts of the elderly.

Older people face a digital dilemma

"Nowadays, the demand of the elderly group for the network is increasing, but digitalization does not equal convenience, many electronic products and mobile Internet applications have a very low accessibility rate, some fonts are very small, the elderly cannot see clearly; Some electronic product manuals are too complex for the elderly to understand. Zhao Mingzhi, a delivery officer of the Zhongshan District Delivery Division of Dalian City, Liaoning Province, told reporters.

Fang Yan, chairman of the supervisory board of the Shaanxi Provincial Lawyers Association and director of Beijing Jincheng Tongda & Neal (Xi'an) Law Firm, also pointed out that while most people enjoy the dividends of digital technology, the situation of the elderly in the face of the "digital divide" is increasingly embarrassing. Due to physiological decline and comprehension, memory loss, etc., the elderly will encounter many obstacles when learning to use smart products in daily life, and if these smart products and related APP are not age-appropriate, it will lead to the elderly not being able to fully enjoy the convenience brought by intelligent services.

In December last year, the China Consumers Association released the "Research Report on the Consumption Supervision and Evaluation Project of Age-Appropriate APP", which showed that in the process of using smart apps, the most common problems encountered by elderly consumers are: small font size, 12.58% of respondents have encountered them; There are too many ads, 1.54% of respondents have encountered them; Problems such as pop-up windows that are not easy to close (8.40%), complex interfaces (4.39%), and difficult to operate (7%) also occur more frequently.

Dai Yin, director of the publishing department of Zhongnan Publishing and Media Group Co., Ltd., found that the elderly group is getting bigger and bigger, while the standard of drug instructions is relatively lagging behind. She said that the current "Provisions on the Administration of Drug Instructions and Labels" has been in force for more than 16 years, and there are no specific provisions on the paper size and font size of the instructions, only mentioning that "the text in the instructions should be clear".

"The elderly are the main group of daily self-medication, but at present, the packaging and instruction manual size of most drugs is too small, resulting in hidden dangers in rational drug use and drug safety for elderly patients." Dain said.

Promote age-appropriate digital transformation

In the opinion of experts, in today's increasingly aging society, it is necessary to accelerate the aging transformation of commonly used products for the elderly and old communities.

Fang Yan believes that in today's increasingly aging society, digital service design should fully consider the operability of the elderly. For example, relevant enterprises should improve the APP for the elderly, use a larger font size, and the typesetting should be as simple as possible, convenient for the elderly, so that the elderly can feel convenient and comfortable when enjoying network services.

Dai Yin suggested that the relevant departments of the state further standardize the text size of drug instructions, clarify the lower limit of font size, and suggest that the text size of commonly used drug instructions for the elderly should not be less than 5, so as to facilitate the elderly to read and improve the safety of medication. In addition, pharmaceutical companies can make full use of Internet information technology to print QR codes on drug packaging labels to provide patients with visual and interactive instructions. On this basis, the voice broadcast function can also be added to produce short audio or short video of important drug information.

Zhao Mingzhi pointed out that the supply of digital products suitable for aging such as transportation and medical equipment should be strengthened, and traditional equipment should be transformed to provide convenience for the life of the elderly. For example, streamlining electronic products so that older people can easily understand information; Set reminders or alarms among the functions commonly used by the elderly to help the elderly complete to-do activities and more.

In terms of transportation, Zhang Ronghua, chairman of the board of directors of Tianjin Rongcheng Group, suggested accelerating the aging transformation of mobile terminals and Internet applications commonly used by the elderly, and lowering the threshold for the use of digital travel. At the same time, digital travel age-appropriate facilities such as warm-heart stations can be built in the community to ensure that the elderly can take a taxi without Internet access or mobile phones.

Pay attention to the transformation of "old and dilapidated" communities

Cao Hui, vice chairman of Fuyao Group, found that due to factors such as uneven regional development and different progress of urban construction, the aging transformation of old communities in various provinces and cities in China has not formed a standardized and unified mechanism, system, paradigm and platform, coupled with strong professionalism in the field of home decoration, some institutions are uneven, resulting in many urban elderly people's willingness to transform can not be realized, and the transformation behavior is not guaranteed. For example, some old communities have not installed elevators due to problems such as difficulty in raising funds, resulting in some elderly people being unable to go downstairs at home for a long time.

Cao Hui believes that although various formats such as commercial pension, centralized pension, and self-service pension in China have developed rapidly, due to factors such as specific national conditions and family economic level, for a long period of time, home care is still the mainstream pension model for the elderly in China. At this year's National People's Congress, he submitted the "Proposal on Standardizing and Promoting the Age-Appropriate Transformation of Old Communities", proposing that in the new round of urban transformation, attention should be paid to the age-appropriate transformation of "old and dilapidated" communities to improve the quality of life of home-based elderly people and effectively cope with the deep aging of society.

Ou Yanming, secretary of the Party Committee and director of the neighborhood committee of Panqiu Community, Jinhua Street, Liwan District, Guangzhou, also believes that in urban renewal and the transformation of old residential areas, the transformation needs of the elderly group should be fully considered and the quality of transformation should be improved. For example, install elevators, install convenient handrails, improve community ramps, carry out ground anti-slip and height difference treatment, and lay ramps to facilitate wheelchair access.

Cao Hui suggested that through the innovation system, the policy bottleneck that restricts the transformation of aging should be eliminated. According to geographical distribution, economic development degree, city scale, population structure, etc., the existing situation of old communities across the country is sorted out by category, corresponding working mechanisms and implementation standards are issued for different urban characteristics and community types, and the competent administrative agencies and relevant responsible units for age-appropriate transformation are clarified, and demonstration projects of scale implementation and system integration are promoted to achieve comprehensive ice breaking in all provinces and cities and should be reformed.

In view of the issue of fundraising, Cao Hui suggested giving full play to the strength of financial institutions, collective industries, property enterprises and commercial institutions, using limited financial funds as leverage, mobilizing social resources from all aspects, fully stimulating the effect of the "silver economy", and building a new business ecosystem in aging communities. In addition, the feasibility of participating in the aging transformation of the provident fund will be studied and introduced, and the stock of the provident fund of the elderly group will be revitalized as a supplement to the capital needs of the age-appropriate transformation. (Reporter Yang Zhaokui, Hokumonbara)