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Madrid is a


sandwich in the Plaza Mayor, but also a picnic with Km 0 products in

the Vega del Tajuña


Madrid is the last luxury hotel on the Gran Vía, but also the orchard of a medieval convent turned into a rural house in

La Cabrera


Madrid is the menu with three Michelin stars from Diverxo, but also the cheeks with Trappist beer sauce and chocolate from the charming restaurant

La Resalá

in Bustarviejo.

And so, jumping from the capital to the towns and from the towns to the capital, we could continue praising the attractions of the Community for ever and ever.

The problem is that many travelers stay within the limits of the city without entering its

four regions

: Sierra Norte, Sierra Oeste, Sierra de Guadarrama and Las Vegas and La Alcarria.

"It is necessary to make people understand that Madrid is much more than the city, that there are four


rural destinations to experience

slow travel

, cultural activities, nature, gastronomy...", says Luis Martín Izquierdo, General Director of Tourism.

A hiker, on a hiking route through the Sierra de Guadarrama.

For this reason, they have all come together under one umbrella,


a project that brings together the region's tourist offer under

the Madrid that you don't expect


"We have to stop selling the region as

the typical day trip

for the weekend, betting on longer and more intense experiences," he continues.

To convince travelers, he lists routes such as the

Camino de Santiago in Madrid

, the Alcarria esparto recovery plan or the

Madarcos School of Hospitality, the smallest town in the region

(47 inhabitants), which offers cooking workshops with local foods.

"We even have the only place in the world where you can do rural tourism and see a

Picasso museum

," he adds.

Solution: Buitrago del Lozoya, where the collection that the painter gave to his barber, a native of the place, is located.

Boats in the San Juan reservoir.

Everything to, as we said, increase the spectrum of regional tourism through four axes:

nature, heritage, experiences and culture


It was the objective of the creation of Madrural before the pandemic, in addition to ending


(there is life beyond the weekend) and the depopulation of emptied Spain.

from town to town

The Community began working on it together with mayors, tourism managers, travel agents, hoteliers and other businessmen from three regions:

Sierra Norte, Oeste and Las Vegas and La Alcarria.

But the health crisis arrived and the program was paralyzed.

Jacuzzi of the rural hotel La huerta de San Antonio, in La Cabrera.

For this reason, it is now when, after the union of the Sierra de Guadarrama, it is re-emerging with force, its promoters convinced that "it is necessary to cooperate to compete", as Elena Rubio, coordinator of Tourism of the Sierra Norte, points out.

Formed by 42 municipalities

from Peñalara to Torrelaguna

or Prádena del Rincón, among them there are stables in which to

hug horses as personal therapy

or bunkers from the Civil War.

Of course, the increase in visitors is linked to sustainability.

"We do not seek to be

the Puerta del Sol at Christmas

, but quality tourism, inviting you to discover the different areas in a leisurely manner," explains Javier de los Nietos, president of the Sierra de Guadarrama Development Association (Adesgam).

It highlights some of its

14 essentials

such as the castle of Manzanares el Real or the Visigothic village of La Cabilda.

We jump to the Sierra Oeste, "liquid destination par excellence", as summarized by Antonio Sin, president of the Association for Integral Development (ADI) of the area.



We are wine and water

, with ancestral wineries and all kinds of adventures in the San Juan swamp."

It would not be worth mentioning

Las Vegas and La Alcarria

which, in addition to having well-known enclaves such as Chinchón or

Colmenar de Oreja,

hide other unique ones such as

Olmeda de las Fuentes,

a true refuge for artists.

One way to explore them is through its six thematic

road trips

, which cross places such as

the lands of the Encomienda

or a wine route through the Tagus.

Cycling routes in the middle of nature.



Union of forces.

The MadRural project (www.madrural.com) was born as an agglutinator of the rural tourism offer of the Community through a tour of its four counties.




The destinations of Las Vegas and Alcarria, Sierra Oeste and Sierra Norte were the first to join the initiative.

Then the Sierra de Guadarrama was added.


Plans for everyone


MadRural lives not only on nature tourism.

There are also gastronomic, cultural, wine, artistic, relaxing experiences...

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