International stars, intensive campaign work and trying out their ideas on many.
These are some of the measures taken by the Swedish director.
- If you want to be successful in these rooms, you have to speculate.
It's the same when it comes to the red carpet in Cannes.
If you have a film premiering in competition at Cannes, then you must have stars who can walk the carpet, says Ruben Östlund.
Hear Ruben Östlund talk about three factors to have a chance of winning the Oscar in the clip above.
A longer interview can be seen here on SVT Play.