China News Service, Guangzhou, March 7th (Reporter Xu Qingqing) The development of arts and crafts is inseparable from the progress of the times and complements each other.
How to get out of the narrow art circle, enter the modern social life, and enter the broader contemporary space is a topic that contemporary arts and crafts practitioners and researchers are constantly thinking about, observing and testing with practice.
At the recent seminar on the high-quality development of arts and crafts in the Guangdong-Hong Kong-Macao Greater Bay Area, a number of experts focused on the two themes of "observation, practice and thinking on the high-quality development of intangible cultural heritage arts and crafts" and "overseas inheritance and dissemination of intangible cultural heritage arts and crafts". discuss.
Xu Qinsong, deputy director of the Painting and Calligraphy Office of the National Committee of the Chinese People's Political Consultative Conference and consultant of the China Artists Association, pays attention to the concept of "intangible cultural heritage +" under the background of the integration of culture and tourism.
He believes that "intangible cultural heritage + tourism" is not only conducive to promoting the activation and inheritance of intangible cultural heritage, but also helps to optimize and improve the quality of the tourism supply side, and empower the high-quality development of the tourism industry.
He said that Guangdong has a series of great "intangible cultural heritage business cards", such as Chaozhou wood carvings, iron stick puppets, and Yao silver jewelry production skills. High-quality development has important practical significance.
Qi Zhe, dean of the School of Arts and Crafts of Guangzhou Academy of Fine Arts and a director of the China Arts and Crafts Society, believes that the industrial revolution has replaced the foundation of agricultural civilization on which traditional handcrafts survive, leading to a gradual distance between handcrafts and contemporary life, but traditional , Handmade, and high-end arts and crafts, such as ceramics, lacquer art, silk, etc., have become the embodiment of our further pursuit of high-quality life.
He believes that technology is neutral, and if we want to use modernity to activate tradition, we must use technology for our own use.
Liu Xiaochun, a professor at Sun Yat-sen University and chairman of the Guangdong Folk Literature and Art Association, believes that in the future development of Guangdong folk arts and crafts, traditional arts and crafts have some innovative concepts, mass-produced, market-oriented arts and crafts, and infiltrated colleges and universities. The three types of arts and crafts go hand in hand, but the three must be integrated. Letting arts and crafts enter the lives of ordinary people is the key to its survival.
In the communication between China and the world, intangible cultural heritage skills and arts and crafts have always played an indispensable role, providing a unique carrier for the spread of Chinese traditional culture overseas.
Chen Yizhou, a master of arts and crafts in Guangdong Province and a researcher at the Macau Academy of Painting, said that China has a wealth of intangible cultural heritage, and there is huge room for international cultural dissemination and exchanges.
Fang Xin, director of the Intangible Cultural Heritage Research Center of the School of Arts and Crafts, Guangzhou Academy of Fine Arts, combined with his overseas work experience, talked about how to "get closer to the audience" and further "reach the audience" is the key to realizing the overseas cross-cultural communication of intangible cultural heritage and industrial art .
She believes that in addition to the innovation of communication content and form, cultural creativity is another important form of continuing the chain of communication: "Cultural creation is a very unique communication language, which is carried out in a language familiar to the audience and in a way of communication that has been mastered. The transmission of information reduces the cost of learning and shortens the distance between the disseminator and the receiver of the information."
Gu Hong, director of the Internet and New Media Department of the School of Journalism and Communication of Jinan University, believes that when we are spreading intangible cultural heritage overseas, there is a tendency to pursue the beauty of grandeur and perfection, which often does not necessarily lead to good communication. Effect.
"Truth and goodness are the basis of beauty. From the perspective of communication, the pursuit of goodness and beauty by people in the East and the West is common, and they must be based on 'truth'. To do a good job in the overseas inheritance and dissemination of intangible cultural heritage, there should be new patterns and new ideas.”
Xu Qinsong also mentioned that using traditional cultural elements to create a new IP is a coup for cultural and creative products to "get out of the circle".
The "Lion Dance Lingnan" series of food cultural creations, the Zumiao Archway cultural and creative ice cream, and the "Mu Guiying in Command" ceramic plastic tile ridge series of cultural creations developed by the Ancestral Temple Museum in Foshan City, Guangdong Province in recent years are all excellent cases.
The seminar was co-hosted by Yangcheng Evening News Newspaper Group and Guangdong Guangqing Holding Group Co., Ltd.
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