Recently, on various social platforms, the topic that everyone is discussing is "Plum sauce, what is it?"

That was Li Ronghao's new song "Black Plum Sauce", "Your light smile is like dark plum sauce..." It quickly became popular and became a hit in 2023.

At the same time as all kinds of teasing, the new songs of leading singers under the traditional record production system have entered the "Short Video Divine Comedy", which has also sparked discussions among all parties.

"Black Plum Sauce" became popular, and Douyin played more than 3 billion times

　　From short videos to music platforms, "Dark Plum Sauce" can be regarded as the first hit song at the beginning of the year.

As of March 1, "Black Plum Sauce" has dominated the QQ music charts for two consecutive weeks, NetEase Cloud Music has been played 120 million times, and related topic videos have been played 2.82 billion times on Douyin.

As a newly promoted "Divine Comedy with Goods", "Wumeizijiang" has achieved a 200-fold increase in search volume in 3 days so far, and the Taobao hot search index has increased by 843% in a week.

Jay Chou's new work "Mojito", which was popular on Douyin before, has been played less than 2 billion times on Douyin topics so far, while "Dark Plum Sauce" has exceeded 3 billion times so far.

　　Li Ronghao has been shortlisted for the Golden Melody Awards 9 times, becoming the first mainland singer to win the Golden Melody Award for Best Newcomer.

As a singer in the "first echelon" of the Chinese music scene, his creative talent has been recognized. "Li Bai", "Model", "Young and Promising" and "Sparrow" have all exploded.

　　"Black Plum Sauce" is from Li Ronghao's latest album "Across the World". The song was first exposed on December 21 last year, and it took more than two months for the short video to become popular.

As far as the song itself is concerned, the verse is very uniquely written, and the chorus is catchy, as if a young couple is drinking soda and blowing the wind in summer, and they can sing it after listening to it two or three times.

　　After popular music bloggers relayed the cover, a second wave of "whole network cover" "Black Plum Sauce" was ignited in a short time.

Some people danced, some adapted the rap version, and some took out various musical instruments. Even foreigners were taken down by "shallow smiles".

Popularity is not accidental, there are traces to follow

　　There are also popular cases like "Black Plum Sauce", "If you are compared to a song, you are that mountain and river..." Last year, the song "If you ".

This song was composed and sung by Kirsty Liu Jinrui, a talented singer of the new generation. As the popularity of station B continued to soar, "If You" began to appear on the short video platform one after another. Through the combination of audio-visual, this song was completely detonated , and now it is also the background music that many short videos like to use.

　　A more popular example is "The Lonely Brave", which even elementary school students sang last year.

"Who said that those who stand in the light are considered heroes" resounded across the campus, even Eason Chan wondered, I heard that I made a nursery rhyme?

There are multiple factors for the popularity of excellent works, and its popularity is of course inseparable from the blessing of popular culture such as e-sports.

　　The popularity of "Black Plum Sauce" and "If You" are traceable.

From an analysis point of view, they have both popular popularity and the unique temperament of a small group. With the help of short videos, it is easier to break the circle and sweep the entire network.

　　The replay of "Black Plum Sauce" became popular. Its arrangement and melody created a sweet feeling of love, which has the potential of "brainwashing divine comedy". With the lyrics of straight ball confession, it is perfectly suitable for all Valentine's Day video BGM (background music ).

Therefore, on Valentine's Day weekend, this work ushered in a real "hot".

"Your shallow smile is like ebony sauce" has become the hottest confession technique recently.

Be popular at the same time usher in the "elegant and vulgar dispute"

　　Many musicians still hold a "resistance" attitude towards the short video "song push".

The popularity of "Black Plum Sauce" also caused controversy.

On the 22nd, "Poisonous Music Critic" Ding Taisheng bombarded "Dark Plum Sauce" for being too vulgar and directly went viral on Weibo, seeming to express the aspirations of some music fans, and also pushed "Dark Plum Sauce" to 1.85 billion views quantity.

Although Li Ronghao did not participate in the discussion, this song made netizens quarrel, and Ding Taisheng's "sharp comment" contributed a lot.

　　He said helplessly in the video, "As soon as we entered the chorus, a strong Chinese local style mixed with the hot elements of the current short video rushed towards us, and you couldn't even hide." Ding Taisheng even said that this work "It's simply vulgar", "Using the word vulgar to describe this song, this word vulgar, has become vulgar." In addition, the "Top Flow Band" sued the five people for their newly released The new album "Take You Fly" has also been widely criticized for vibrating and vulgarizing, but many of its songs are still popular in short videos.

　　According to the "2022 China Digital Music Industry Insight Report" released by Fastdata, the scale of China's digital music market in 2022 will be 49.47 billion yuan, a year-on-year decrease of 3.4%.

The music industry is looking forward to new high-quality growth. There may be no shortage of good music in the market. More music forms are discussed and accepted, which is the entertainment life everyone should have.

　　What is good music?

The aesthetics of the whole people is increasingly profoundly affecting the entertainment industry. Persistence and taste are important, but they are also inseparable from the interest votes of netizens.

In fact, if the top singer occupies Douyin, can there be less nutritious Divine Comedies?

Sometimes it is not a bad thing to let go of your figure so that good works in the Chinese music scene will not be easily buried.

Is the Internet celebrity of music good or bad?

　　"Listen to it once and remember, listen to it three times and you will sing." In 2023, the first new song that will become popular is "Black Plum Sauce".

Recently, this song with Li Ronghao as the lyricist, composer, and producer is frantically surfing various short video websites.

　　However, while it became popular, "Black Plum Sauce" also fell into negative doubts such as plagiarism and tackiness.

On the one hand, short video netizens entertained themselves with "high", and on the other hand, Douban netizens collectively gave Li Ronghao's new song a low score of "4.5".

So here comes the question, no matter the former or the latter, the audience is "voting with their feet", why is there such a big difference?

　　Some people are "on the top", while others think: "Black Plum Sauce" comes with "little sweet songs + Internet celebrity temperament", the sentences are pleasant, not unpleasant, but too saliva, like a product of a singer deliberately catering to the short video market... At present, Whether this evaluation is right or wrong is hard to say, and Li Ronghao himself did not come forward to respond.

　　However, it is not difficult to see that since the Internet has entered the era of "Two Weibo and One Shake" operations, the spread of popular music has fallen into a fateful "reincarnation" - first bursting short videos, then being sung by the public, and finally promoted to "Divine Comedy". " column.

After a long time, the routines and templates for the popularity of music Internet celebrities have been formed.

　　The influence exerted by Internet celebrity music in the market is quite different from that of traditional music. As long as the song becomes popular, it can "overtake on a bend" and even push an amateur singer into a rising star.

For the singer himself, the double blessing of traffic and market is of course happy; but as listeners, we still hope that in the pool of music, we can "let a hundred flowers bloom" instead of "dressing up" as Internet celebrities in similar outfits appearance.

Sun Qingyun

　　Thinking back to the "Confucius Temple Temple Song" in those years

　　Leading the music trend of an era is the goal of musicians, but becoming a Divine Comedy does not seem to be a good evaluation.

Unwillingness to compromise for the taste of the public has also become the attitude and symbol of musicians.

It seems that "Black Plum Sauce" is no longer a song that Li Ronghao will sing again at his age and experience. Is the so-called "sinking" creation this time opportunistic and self-sacrificing?

　　It is undeniable that under excessive consumption and dissemination, the aesthetic distance between the audience and the song is broken, making a sweet song a saliva song that is criticized by thousands of people.

"Dark Plum Sauce" was pushed into the vortex of public opinion, and the creators should break through upwards instead of being backward compatible. This view is also held by critics.

Listeners are worried that the creations of their favorite musicians will be coerced by the market. Under the market's screening mechanism, they will be shaped by simple and straightforward standards for good songs, and will gradually grow into the "vulgar" Douhua Divine Comedy.

　　The chain of contempt for music has always existed, and "Mouse Loves Rice" and "Two Butterflies" that accompanied the era of CRBT music have disappeared with the wind.

I think the song that was buzzing in every shop in Nanjing Confucius Temple was the most popular "Confucius Temple Temple Song" at that time, which has the same "vulgarity" as the Douyin Divine Comedy.

　　Back then, Teresa Teng became the voice of the times, and Jay Chou led the Chinese style and created a new aesthetic trend.

Internet communication has given musicians the opportunity to make a blockbuster, magnifying the emotional and social value of music. Who will become the "Jay Chou of the Douyin era"?

"Black Plum Sauce" caught the ears of the sinking market, but it did not become a hit music in the sense of the whole circle.

"Black Plum Sauce" is vulgar after all, and there should be no difference in the elegance and vulgarity of music aesthetics, but different aesthetic tastes have changed the direction of the times in the collision, and the rough and vigorous emotions of the new era have been secretly recorded.

Zhang Nan

　Are short videos destroying music?

　　"Black Plum Sauce" can trigger so many discussions that have nothing to do with the song itself, I am afraid that Li Ronghao himself has never expected it.

When the author heard the melody of this song for the first time, I didn't know that the melody was "Plum Sauce" that was so hotly searched.

Because on the short video platform, videos that use this song as background music popped up all of a sudden. The themes of the videos have everything, life records, emotional sharing, food production, funny pets...

　　But not long after, the author found out on the music playback platform that Li Ronghao's new song "Black Plum Sauce" rushed to the top of the new song list. Out of curiosity and anticipation, I clicked to play it. I never expected it to come out. The melody is the background music that is a bit boring because it appears too frequently on the short video platform. Although it is the first time I have listened to this song completely, the hustle and bustle of the short video content in my mind is still lingering.

　　As far as the song is concerned, "Black Plum Sauce" is not a bad song. The lyrics are catchy and the melody is very light and pleasant. Although it is quite different from Li Ronghao's previous music style, but this song is so ugly , that would be too harsh.

Now it is dubbed "bad vulgarity", and it is also closely related to the spread of short videos.

With the blessing of short video transmission, this song has partly broken away from the attributes of music and has become a way of playing.

Putting music under short videos, the content of short videos will affect the audience's imagination and experience of music, thus affecting the evaluation of music. From another perspective, while short videos are boosting the spread of new songs, they are also To a certain extent, it hurts people's original imagination and perception of the song.

　　The chain of contempt for music has always existed. Thinking back, how many music fans looked down on those singles that became popular in KTV, and felt that they were vulgar.

But now, this position has shifted from KTV to short videos.

Shen Zhao

　　Yangtze Evening News/Ziniu News reporter Zhang Nan