Hello everyone, welcome to "A Date with Lin Shi", I am Wang Lin.

Recently, a video became popular all over the Internet. Du Bo, director of the Tahe County Cultural Tourism Bureau in Heilongjiang Province, turned himself into a white deer fairy of the Oroqen ethnic group. More than 2 hours.

　　As a native of Heilongjiang, I know how cold it is to shoot outdoors in winter. We were still wearing down jackets, and we were frozen to death in just a white gauze skirt.

Director Du has a saying: "Your refrigerator is at home, and my home is in the refrigerator." Let's listen to what Director Du said about "in the refrigerator".

　　Director of the Culture and Tourism Bureau of Tahe County, Heilongjiang Province: Hello, friends from Chinanews.com, my name is Dubo, and we are shooting this weekend.

Many netizens said that our video is really beautiful, but our hometown is actually more beautiful than in the video.

Everyone contributes to the development of their hometown in different positions and in different forms. The way you work hard is also beautiful.

Welcome beautiful you, come to our beautiful Heilongjiang as a guest, I will wait for you in Tahe.

As the recommendation officer of China's ice and snow tourism and the recommendation officer of cultural tourism in Heilongjiang Province, she has published more than 200 works in the past three years. The beautiful scenery has exploded out of the circle, and many netizens have heard of "Tahe" for the first time.

　　In recent years, directors of cultural and tourism bureaus from all over the country have endorsed their hometowns. There are Director He Jiaolong who "dresses in red and rides horses and snowfields", and Director Liu Hong who "holds a sword to the end of the world and smiles proudly". Director Xie Wei and so on, Director of Culture and Tourism has a fancy battle, which one will you pick?

　　With the whole network swiping the screen, voices of praise and doubts also poured in.

We should not easily cover up the shortcomings of other people's efforts, and we should not let passionate people feel hurt.

From this phenomenon, we can see the shining point of the development of the times, showing that in today's China, the cultural confidence is getting stronger and stronger. Everyone says that their hometown is beautiful, and they all have the eyes to discover beauty and the confidence to express beauty; it also analyzes the Internet age. The forms of cultural dissemination are becoming more and more abundant, and the marketing model of the cultural tourism industry is becoming more and more innovative.

So what kind of sobriety do we need to keep in mind about this phenomenon?

　　For public officials, while emphasizing the power of communication, they must pay more attention to credibility, so that every output can live up to every little red heart.

　　For the cultural tourism industry, appearances and endorsements are the form of communication, the quality of tourism is the strong core, traffic adds color to the hometown, and strength is the foundation for development.

If tourist attractions want to take advantage of the "director effect", they must strengthen market supervision, improve service quality, and make people want to come after watching the video, and the trip is worthwhile.

Responsible editor: [Lu Yan]