Telecinco marks the worst audience in its history in a month of February

• Television 'Volantazo' on Mediaset: end of trash TV or facelift?

• TV Amendment to the entirety of the Vasile era

The audience drain on

continues, although its main channel,

, manages to improve compared to January, when it reached a record low (10.5%).

While waiting for the changes initiated by the new CEO of the group, Alessandro Salem, to begin to bear fruit, the month of February, with a weight to improve by half a point, has once again accentuated the audience crisis that Mediaset is

:

marca

.

While the new Mediaset Code of Ethics and the change of characters, with the veto of 13 of its best-known faces, settles in the group, the data for the month of February have once again delivered a coup de grace, mainly to the first channel of the group:

.

In February 2022, Telecinco marked a 13.5% screen share, 2.5 points more than now.

In fact, it is the third worst month in its entire history.

Telecinco has only had two worse months: January of this year (10.5%) and December of last year (10.7%).

Reportage

Contents.

'Swipe' in Mediaset: end of trash TV or facelift?

• Writing: ESTHER MUCIENTES Madrid

• Writing: ILLUSTRATION: JOSETXU L. PIÑEIRO

'Swipe' in Mediaset: end of trash TV or facelift?

Amendment to the entirety of the Vasile era

• Writing: ESTHER MUCIENTES Madrid

• Writing: ILLUSTRATION: JOSETXU L. PIÑEIRO

Amendment to the entirety of the Vasile era

While in

, waiting for

to premiere this Thursday

to recover audience in that slot, Antena 3 continues unrivaled.

In

, the distance is abysmal:

which remains at a 9.4%

and still does not reach double digits in the slot most important on television.

In addition, it is not only a question of audiences or number of viewers, but the main Atresmedia network is also the leader, with several points of advantage, in the

in

, the most important for advertisers.

For its part,

, with an 8.9% share of the screen.

Even so,

and fell to 8.7% share, dropping almost one point compared to January when it achieved 9.4%.

And all this in the midst of innumerable premieres since the beginning of the year in that time slot, such as the Julia Otero program or the

contest .

As for groups

, despite having one channel less than

, and it does so with a three-point advantage over its competitor.

All this is the sum of a success that right now is unattainable for

, which continues to establish its new guidelines to get out of this audience crisis that is now approaching its year and a half.

While Telecinco continues to find its place in the late afternoon slot, in

and in

, the Antena 3 programs continue to break records.

marks this month of February a 23.9% share of the screen, with an average of 2,845,000 viewers.

It is the most watched program on television and has achieved its monthly season high this month and 30 consecutive months of leadership.

, registering 5.2 million unique viewers

It is what has been called the untouchable strip.

Since

began , which continues to be intractable leading the time slot between 7:00 p.m. and 8:00 p.m., also with a new monthly maximum, both in quota and in thousands of viewers, continuing with

, once again leaders, as well as the rest of the editions of the Antena 3 newscasts and with more than 11 points of difference over Pedro Piqueras, up to

.

program

achieved a 17.2% share and 2,537,000 viewers on average in February.

From him, 9.6 points.

For its part,

maintains the leadership of the mornings that continue to be of

and in the edition of

,

, from 4:00 p.m. to 5:00 p.m., most of the afternoons, although it maintains a fierce fight with the series Antena 3

.

As for the night, only

holds the pulse of the

series , although the fiction returned to bring joy to the chain last Sunday with

, the best premiere of a film on television since 2021 -19.4%-.

The rest of the slots are covered by programs with which Telecinco cannot compete right now, since the distance between them, even with the Mediaset network maintaining

digits, is practically unattainable.

Hence, the changes ordered in recent weeks in the group by the hand of Salem, who

, but also with the decision to bring forward the new edition of

.

Telecinco

has all its hopes pinned on the

, which opens this Thursday and promises more risk and, of course, more hardship for the 17 contestants.

17 faces that, although present in the

universe , break with the usual faces with the exception of

, who repeats her passage through Survivors, or

, winner of

.

New presenter, Laura Madrueño, and surprises that have revealed little for the moment.

Survivors

will also have to face the premiere of

, the new musical talent of

with

among the judges, and

and his

, leader on Thursday nights since its premiere with almost 6.5 % advantage over Telecinco.

All this could make the month of March shed some light on

's audience crisis , although audience experts continue to insist that "they are cycles" and

has now had to "look for changes beyond faces or principles "that they turn" the situation around.

According to the criteria of The Trust Project

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