Get off to a good start丨Have you experienced these new types of consumption while eating and watching penguins making tea around the stove?

　　In the new year, all localities have given priority to the recovery and expansion of consumption, and the "new type of consumption" featuring new scenes and new services is favored by young people and is releasing new vitality in consumption.

　　Hangzhou, Zhejiang: Cultivate a new consumption hotspot "first store economy" to attract customers

　　Supporting core business districts and neighborhoods in various places to carry out activities such as the first store debut, first show, and first exhibition is one of the important measures that Zhejiang Province has taken to boost consumption this year.

Every weekend, the "first stores" in business districts around the world are hotly opened, and the popularity is very hot.

At noon, I walked into the first penguin restaurant in the country in the north of Hangzhou, and the booths in the lobby were full of seats.

Different from the traditional dining environment, there is an ornamental pool in the center of the restaurant, where consumers can have intimate contact with 12 "resident" Gentoo penguins.

Consumers:

Children have always liked marine animals.

You can eat and watch animals. It's better to come over on weekends.

　　Changzhou, Jiangsu: "New National Trend" Leads New Consumption "Cooking Tea Around the Stove" is Favored

　　The trend of "new national tide" superimposed the emotional value of "poetry and distance", and a new way of consumption to enjoy a slow life came into being.

In Changzhou, Jiangsu, many young people choose to "brew tea around the stove" as a new way of social consumption.

Citizen Huang Kang:

I come here about once a week. In the past, I used to be in an office or a more business-like tea room environment. Here I feel more relaxed and in a casual and natural state.

Yue Zhuang, the person in charge of the store:

In the afternoon session, after eight o'clock until two or three o'clock in the evening, the venue is basically full. The store can accommodate 80 to 90 people.

　　Xi'an, Shaanxi: Innovative consumption scene and old vegetable market release new charm

　　Since the Spring Festival holiday this year, the cultural and tourism markets in various places have continued to recover, and some new consumption scenarios have also attracted more tourists.

During the Spring Festival holiday this year, the number of tourism orders in Xi'an increased by 571% compared with the same period last year, the number of ticket orders increased by 678% year-on-year, and the number of inter-provincial travel orders accounted for 74%.

In addition to the rich history and traditional culture, innovative consumption scenes have brought a new travel experience.

　　In the old vegetable market in Jianguomenli, Xi'an, in the morning, it is a stage for middle-aged and elderly people, but from afternoon to late night, more young people gather here.

Old-fashioned factory buildings, retro lighting, coffee, bars, full of literary style, are elements that young people like today, and many foreign tourists also choose to check in here for consumption.

Mr. Mao, a tourist from Shanghai:

I think this way can make young people walk back to the vegetable market, or let him be interested in visiting the vegetable market.

I think if people are retained, there will be consumption.

　　Shenzhen, Guangdong: Enthusiasm for sports consumption is high

　　As consumption improves and upgrades, people's enthusiasm for sports consumption continues to rise.

Starting this month, Shenzhen has fully resumed offline sports events. In the first half of the year, there are expected to be more than 300 sports events at both levels in the urban area of ​​Shenzhen. Citizens are ushering in a rich and exciting sports year.

Citizens can reserve 1,618 gymnasiums with one click through "i Shenzhen". At present, there are nearly 700,000 registered users of this reservation channel, and more than 5 million people have entered the stadium for exercise.

Zhang Wei, Membership Commissioner of a fitness organization:

Our membership traffic this year has increased by 30%-40% compared to previous years, and everyone's enthusiasm for sports consumption has obviously increased compared to previous years.