Chinanews.com, Hangzhou, February 25th, title: Zhejiang Cultural Tourism Observation: Is plum blossom tourism only suitable for "photographing and checking in"?
Reporter Xie Panpan
Recently, the joke "spring is here, the trees are full of flowers and aunts" has become a hot search on the Internet. A netizen posted a video of many tourists climbing and taking pictures on a plum tree in a scenic spot in Zhejiang. Accused of the uncivilized phenomenon when viewing plum blossoms.
The video shows that in a scenic spot where many plum trees are competing to bloom, several tourists take pictures around a plum tree.
They either lean against the trunk or sit directly on the branches.
The act of climbing a tree "aunt" seems to have become a unique "scenery" in the scenic spot.
The plum blossom is now in full bloom. The reporter learned that various scenic spots in Zhejiang use "plum blossom" to attract tourists, and tourists go to "beauty".
For example, the plum garden in Linhai, Taizhou is backed by the ancient city wall. Dozens of plum blossoms are blooming against the mountain. Sea of flowers, feel the beauty of spring.
However, judging from the distribution area and species classification of plum blossoms in Zhejiang, the competition for homogenization of scenic spots is fierce. After entering the scenic spot, tourists will face a single tourist experience of seeing either red plum blossoms or white plum blossoms.
"Flowers are similar every year", tourists will undoubtedly fall into aesthetic fatigue during the flower viewing tour.
As one of China's top ten traditional famous flowers, is plum blossom only worthy of "photographing and punching cards"?
Plum blossoms bloom in Xixi Wetland Photo by Wang Gang
Hu Zhong, the leader of Huzhong Plum Blossom Master Studio in West Lake Scenic Area, Hangzhou, who has been focusing on plum blossoms for more than 30 years, believes that to get plum blossom tourism out of the vicious circle of "check-in tours", it should start with people understanding how to appreciate plum blossoms, and let plum blossom tourism develop in cultural tourism. Increase cultural "blessing" on the Internet.
Hu Zhong believes that plum appreciation can be divided into three stages, plum hunting, plum exploration and plum appreciation.
Looking for plum blossoms is a plum blossom that has been bred for a whole winter. When it is just ready to bud and bloom, "the plum blossoms are three points whiter than the snow, but the snow is less fragrant than the plum blossoms." The highest level of plum hunting is to step on the snow to find plum blossoms.
When it was time to explore the plum blossoms, there were one or two plum blossoms on the tree, and gradually they bloomed more. Maybe when you looked up, there were two or three pink plum blossoms on the tree.
When viewing the plum blossoms, there will be a large area of plum blossoms in full bloom, with a refreshing fragrance.
Plum blossoms have a long blooming period, which can last from the end of December to March of the next year. It can be said that plum blossom tourism has advantages, and it breaks through the problem of short flowering period for general flower viewing.
In addition, plum blossoms are the first flowers in spring, with rich fragrance and brilliant flowers, which fit the kind of spring flowers that the people deeply need.
Zhou Yongguang, deputy director of the Tourism Research Institute of Zhejiang University, believes that plum blossoms are the first branch of the east wind, which can effectively drain water in the off-season and play a unique role in flower tourism.
Every year, the West Lake flower event in Hangzhou, Zhejiang starts with stepping on the snow and looking for plums.
Song Dynasty Lin Bu's description of the beauty of the plum blossom branches in Gushan, the rendering of elegance and interest, and the sustenance of hermit character brought the aesthetics of Chinese literati from the prosperity and beauty of the Tang Dynasty to the elegance and tranquility of the Song Dynasty. It is the representative of Song Yun and the peak of Chinese aesthetics .
Plum blossoms bloom in Xixi Wetland Photo by Wang Gang
It was also during the Tang and Song Dynasties that Hangzhou gradually established its position as the southeast center of plum appreciation in China.
The Southern Song Dynasty represented the heyday and maturity of plum blossom aesthetic culture, manifested in the prevalence of plum garden cultivation, the discovery and appreciation of ancient plum blossoms, the upsurge of plum-chanting literature and plum blossom-themed paintings in the daily life of literati.
According to statistics, among the works dedicated to flowers in "Quan Song Ci" and "Supplement to Quan Song Ci", the first place is 1157 poems about plum blossoms, far exceeding the second place with 173 poems about chanting lotus.
Hu Zhong said that there are three books written by Song people that have a great influence on Chinese plum blossoms, such as Song Boren's "Plum Blossoms", which teaches people how to draw plum blossoms; Fan Chengda's "Fan Village Plum Tree", which teaches people how to plant plum blossoms. Plum Blossom; Zhang Gongfu's "Plum Blossoms" teaches people how to appreciate plum blossoms.
Zhou Yongguang believes that in the construction of plum blossom appreciation economy, it should be noted that singing plum blossoms, painting plum blossoms, and patting plum blossoms are elegant cultural economies, which are very consistent with the atmosphere of Jiangnan.
"Hangzhou, once the capital of the Southern Song Dynasty, should carry the banner in the 'protagonist' drama of plum blossom cultural tourism." Hu Zhong took the plum blossom appreciation in Hangzhou as an example. He believed that flower appreciation should start with the poems and paintings of plum blossoms in the Hangzhou Museum. Then go to West Lake Gushan to learn about Lin Bu's "
West Lake Plum Blossoms Blooming Photo by Wang Gang
Lakes and Mountains to Seek Plum Blossoms”, and finally went to Hangzhou Botanical Garden Lingfeng to appreciate thousands of plum blossoms.
"The culture of plum blossoms has been integrated into the lake and mountains of the West Lake. The cultural and tourism circles can use this as an opportunity to plan travel routes and open up tourists' awareness of Hangzhou's landscape." Hu Zhong said.
Plum blossoms are also "appreciated by both refined and popular tastes": in the Ming and Qing Dynasties, there were many plum patterns on porcelain, which not only reflected the aesthetic taste of literati and bureaucrats, but also reflected the folk psychology of seeking happiness and longevity.
Plum blossoms were once made into edible vinegar, which has been stored in the "fireworks" of life for a long time.
"Although plum blossoms are 'old', they can still become 'net celebrities'." Hu Zhong suggested that while enjoying plum blossoms immersively, plum blossom tourism should be in line with the characteristics of the current era, and cultural and creative products should be developed, such as making plum blossom perfumes and restoring plum blossom vinegar wait.
When the plum trees bear fruit, the scenic spot can provide young people who like to cook tea around the stove, and use green plums to make tea.
In autumn and winter, the brewed green plum wine can invite guests widely, so that plum blossom tourism throughout the year will not be repeated.
(over)