Chinanews.com, Beijing, February 25th (Reporter Shangguan Yun) On the 23rd, the 6th Reading X Forum was held in Beijing.
This forum is composed of enterprise growth insights, content insights, and channel insights, with the theme of "data insight and content innovation".
In the sub-forum that afternoon, many guests talked about the future development of physical bookstores.
Ai Limin, chairman of the China Books and Periodicals Publishing Industry Association, believes that the next step in the development of bookstores is not only how beautiful the environment of bookstores should be, but also their service functions and staff quality.
The means of service must be based on big data, knowing who the reader is and where he is, in order to truly disseminate knowledge.
The scene of this event.
Photo provided by the organizer
Looking back on the development of the book retail market for more than 20 years, Yang Wei, vice president of Beijing Kaijuan Information Technology Co., Ltd., believes that in recent years, the scale of self-sale stores of publishing units has grown, the "knowledge-based" live broadcast model has risen, and e-commerce giants have made great efforts. "Content construction" is all about the powerful influence of "content factors" on the channel side.
Yang Wei believes that for the current vast number of retailers and distributors, whether they can pay attention to content and make good use of content will largely affect the future development space.
Yang Jinpeng, Operation Director of Xinhua Wenxuan Cloud Store, said that in recent years, bookstores have been discussing the road of integrated development, hoping to use the physical bookstore space as a connection point to build a new reading service system that "integrates online and offline, and combines in-store and out-of-store" .
When sharing his experience, he mentioned that if he continues to explore on the road of "online and offline integration", he should start digitizing each business segment earlier, which will reduce the cost of online and offline integration development in the future. .
It is reported that this forum is co-hosted by the China Publishing Association and the China Book Publishing Industry Association, and undertaken by Times Publishing and Media Co., Ltd. and Beijing Kaijuan Information Technology Co., Ltd.
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