Chinanews.com, February 22. The Ministry of Culture and Tourism issued the "Notice on Promoting the Deep Integration and Development of Intangible Cultural Heritage and Tourism" (hereinafter referred to as the "Notice") on the 22nd.
The "Notice" requires that, on the premise of effective protection, promote the integration of intangible cultural heritage and tourism on a wider, deeper and higher level.
The "Notice" pointed out that promoting the in-depth integration of intangible cultural heritage and tourism is of great significance for the systematic protection of intangible cultural heritage, promoting the high-quality development of tourism, and better meeting the growing spiritual and cultural needs of the people.
The "Notice" lists eight key tasks:
(1) Strengthen project sorting
Intangible cultural heritage has profound cultural connotations, unique forms of expression, and distinctive regional and ethnic characteristics. Many representative items of intangible cultural heritage have a good foundation for integrated development with tourism.
Local cultural and tourism administrative departments should sort out the representative items of intangible cultural heritage at all levels in the region, and select intangible cultural heritage that embodies the core ideology, traditional virtues, and humanistic spirit of Chinese excellent traditional culture, and is widely recognized by the local people and has distinctive characteristics. Representative projects, establish a recommended catalog for the integrated development of intangible cultural heritage and tourism and publish it to the public, providing high-quality intangible cultural heritage resources for tourism development.
(2) Highlight the characteristics of the category
Intangible cultural heritage involves different categories, and it is necessary to find out the fit and connection point of the integration and development of various categories of intangible cultural heritage and tourism.
Deeply excavate the value and spiritual connotation of folk literature, tell local legends and stories well, and let tourists understand local history and culture.
Encourage the development of intangible cultural heritage exhibitions of traditional performing arts for tourists.
Actively develop traditional handicraft products and enrich the connotation of tourism commodities.
Incorporate traditional sports and entertainment into tourism experience.
Relying on the intangible cultural heritage of traditional medicine to develop health care tourism.
Excavate the rich connotation of food intangible cultural heritage, let tourists experience the lifestyle of local people, and experience the Chinese people's ideas and unique wisdom of adapting to the seasons, respecting nature, and using nature.
Give full play to the characteristics of traditional festivals and folk activities that are highly participatory, let tourists experience local folk customs, and enhance their sense of identity with Chinese culture.
(3) Integrate into tourism space
The organic integration of intangible cultural heritage can further enrich the cultural connotation of tourist attractions, resort areas, leisure blocks, key villages and towns in rural tourism, red tourism classic scenic spots and other tourist spaces, and enhance the cultural heritage.
For the representative items of intangible cultural heritage inherited within the scope of tourism space, it is necessary to strengthen the protection and inheritance, and improve the level of display and utilization.
Encourage the selection of suitable representative items from the recommended catalog of local intangible cultural heritage and tourism integration development into the tourism space. The introduction of intangible cultural heritage items from other regions must be suitable for the local cultural ecology and be accepted and recognized by the local people and tourists. Simple transplantation and homogeneous development.
It is necessary to provide convenient conditions for inheritors to carry out inheritance practice and tourism services in the tourism space, and encourage inheritors to participate in tourism management.
It is necessary to use tourism space as an important carrier to display and carry forward the excellent traditional Chinese culture, tell Chinese stories to foreign tourists, and improve the effectiveness of international communication of Chinese culture.
Promote the construction of a number of intangible cultural heritage scenic spots with distinctive features, strong atmosphere, and recognition by local people and tourists.
(4) Enrich tourism products
Support the combination of intangible cultural heritage with rural tourism, red tourism, ice and snow tourism, health tourism, sports tourism, etc., hold activities such as "intangible cultural heritage shopping festival" and "intangible cultural heritage food festival" to develop intangible cultural heritage tourism.
Encourage the integration of intangible cultural heritage or related elements into national cultural industry and tourism industry integration development demonstration areas, night culture and tourism consumption gathering areas, theme parks, tourist hotels, integration into airports, high-speed rail stations, expressway service areas, tourist service centers, etc. Related infrastructure construction.
Encourage the effective connection of tourist homestays with intangible cultural heritage resources, and launch a batch of tourist homestays that reflect the characteristics of intangible cultural heritage.
Encourage the creation of tourism performances to draw inspiration and materials from intangible cultural heritage, and use rich artistic forms to express the core ideas, traditional virtues, and humanistic spirit contained in intangible cultural heritage.
Encourage travel agencies and other tourism enterprises to produce relevant intangible cultural heritage guides, brochures, promotional videos, etc. to enhance the attractiveness of tourist destinations.
(5) Set up an experience base
Participating in the experience of intangible cultural heritage is an effective way for tourists to deeply understand and learn about intangible cultural heritage, and it can also promote the inheritance and dissemination of intangible cultural heritage.
Intangible cultural heritage museums, inheritance experience centers (institutes, sites), intangible cultural heritage workshops, project protection units and other facilities and places should enhance interactive demonstrations, experience teaching and other functions, and provide tourists with experience, research and other travel services, so that tourists can experience it personally The unique charm of Chinese excellent traditional culture.
Encourage the hiring of inheritors as full-time (part-time) explainers to demonstrate and explain intangible cultural heritage to tourists.
During the "14th Five-Year Plan" period, the Ministry of Culture and Tourism will select intangible cultural heritage facilities with distinctive features, remarkable service results, and widely recognized by the masses, as well as tourism-related places that provide intangible cultural heritage experience, research and other services, and set up a group of national A level intangible cultural heritage experience base.
(6) Protect cultural ecology
Cultural and ecological protection areas, traditional villages, ancient streets, and ancient towns are important spaces for the survival, inheritance and development of intangible cultural heritage.
Encourage cultural and ecological protection areas and qualified traditional villages, ancient streets, and ancient towns to set up intangible cultural heritage workshops, exhibition halls, inheritance experience centers (points), representative inheritor studios, etc., and integrate development with tourism according to local conditions, so that inheritors, Villagers and residents have become the main participants and beneficiaries of tourism.
Innovate the way of displaying and utilizing the intangible cultural heritage of ethnic villages, establish and highlight the symbols of Chinese culture and the image of the Chinese nation shared by all ethnic groups, and tell tourists the story of the Chinese nation community and the diversity of Chinese civilization.
Adhering to the concept of "seeing people, seeing things and seeing life", we will ensure the lives of local villagers and residents, protect the physical objects and places related to intangible cultural heritage, and protect the cultural ecology from damage.
Relying on traditional etiquette, traditional festivals, etc. to develop tourism, the wishes of groups related to intangible cultural heritage and local customs and habits should be respected.
(7) Cultivate characteristic routes
Support the organic integration of intangible cultural heritage display experience and other content into existing tourist routes.
Introduce special tourism routes for intangible cultural heritage, strengthen promotion and publicity, and play a leading and exemplary role.
Support travel agencies and other tourism enterprises to use cultural and ecological protection areas, intangible cultural heritage experience bases, characteristic scenic spots, characteristic villages and towns, and characteristic blocks as points to cooperate with relevant inheritors to cultivate a group of distinct intangible cultural heritage that meets the needs of tourists Special tourist routes.
Support the launch of special intangible cultural heritage tourism routes around traditional festivals, "Cultural and Natural Heritage Day" and other time nodes and key intangible cultural heritage activities, and around the construction of the Great Wall, Grand Canal, Long March, Yellow River, and Yangtze River National Cultural Parks.
(8) Conduct two-way training
Two-way training is an important channel to enhance mutual understanding and promote exchanges and cooperation between relevant groups in the field of intangible cultural heritage protection and tourism industry.
It is necessary to include tourism-related business content into the scope of training on intangible cultural heritage protection, help inheritors and protection workers understand the characteristics of the tourism industry, policies and regulations, operating models, and tourist needs, etc., improve awareness and ability to inherit and disseminate intangible cultural heritage, and enhance The inheritor's understanding of the value and significance of the intangible cultural heritage held by him.
The content of intangible cultural heritage should be included in the training scope of the tourism industry to help tour guides, commentators, tourism developers, etc. understand the laws and regulations, knowledge connotation and protection concepts of intangible cultural heritage, and improve the rational utilization and dissemination of intangible cultural heritage in tourism. Awareness and ability to guide tourism practitioners and tourists to appreciate, respect, identify and disseminate intangible cultural heritage.