On the light boxes in the stations of Beijing Subway Line 4, Line 14, and Line 16 operated by the Beijing-Hong Kong MTR Corporation Limited, the theme posters of the event vividly recommended the history and culture of "New Words in the World of Comics", "Anecdotes and Legends of Old Beijing" and so on. class books.

Passengers can read the full text of the book for free as long as they scan the QR code at the station... Recently, the National Library of China and the Beijing-Hong Kong MTR jointly launched the "Exploring the Imprint of Civilization" campaign.

　　The flexible and diverse emerging media and online channels make more high-quality paper books glow with new brilliance, forming a new reading scene on the "cloud".

　　Precious classics "at your fingertips"

　　"Yongle Dadian" is online!

On February 8, "The High-definition Image Database of "Yongle Canon" (Volume 1)" was officially released at the National Library of China.

Readers can intuitively perceive the inner pages, dispersal track, distribution status and circulation process of "Yongle Canon" in the "cloud", and the database also provides a wealth of original texts and citations for reading.

　　Wei Chong, president of the National Library of China Publishing House, believes that the establishment of the high-definition image database of "Yongle Dadian" will not only reduce the loss of paper documents of "Yongle Dadian", but also release it to the public through a digital platform, making "Yongle Dadian" this A precious document entered the homes of ordinary people.

　　With the help of digital technology, batch after batch of precious classics have come out of the "deep boudoir" of the library and realized open sharing in the "cloud", making it "at your fingertips" for readers.

Cai Li, deputy director of the Digital Center of Phoenix Media, believes that digitization can efficiently and permanently preserve ancient books.

Many paper books are huge in length. Through the digital version, users can conveniently read online and conduct multi-dimensional searches on the contents of the database, so as to better study and use classics.

　　Audio reading is popular

　　On February 9, the "Digital Study Room" in Yaxikou Village, Xiangxi Town, Songyang County, Lishui City, Zhejiang Province was officially completed and unveiled, enabling villagers to enjoy digital reading services at their doorstep.

　　In this 24-hour "digital study", in addition to scanning codes to listen to books, there are also multiple easy-to-operate electronic reading devices, which are convenient for the elderly, children and people with reading difficulties, allowing them to listen to books with just a few fingers. to what you like to hear.

Shi Feng, the person in charge of the "Digital Study Room", believes that the combination of digital audio reading and traditional paper reading has enriched the cultural and entertainment life of the villagers.

　　"Cloud" not only has a large number of high-quality books, but also has a variety of reading methods.

China's digital reading market continues to grow, and people's reading methods and habits are more diverse.

"Ear reading" forms such as "listening to books" and "video lectures" provide more choices for reading, allowing readers to free their hands and eyes and enjoy reading.

　　"Walking, exercising, shopping for vegetables, doing housework... I listen to books every day when I do these things, adding up to three or four hours a day. The amount of knowledge has increased, and life has become more fulfilling." Lin Lan, a citizen of Chengde, Hebei, said, Although the daily work is busy, listening to books keeps her from reading. "Classical classics, novels, news, you can listen to whatever you want, and you can choose freely anytime, anywhere."

　　Xu Shengguo, director of the Publishing Research Institute of the China Press and Publication Research Institute and director of the National Reading Research and Promotion Center, believes that in recent years, listening to books has "emerged suddenly" with its advantages of strong portability, unaffected literacy, and low cost.

To carry out reading promotion for rural students, in addition to traditional paper book reading, emerging reading methods and channels such as listening to audiobooks are also worthy of attention.

　　Expand the supply of high-quality content

　　The characters in the book move and interpret wonderful storylines; the plants, animals, and buildings in the book are lifelike, and reading becomes an immersive and extraordinary experience... Today, intelligent immersive reading is gradually being realized.

　　Li Haifeng, associate professor of Beijing Normal University, believes that the rapid development of metaverse concepts, artificial intelligence, VR/AR and other technologies have made the reading experience more three-dimensional, making the human-computer interaction stronger and more immersive, and the scene of the combination of virtual reality Reading becomes possible.

In the future, readers can even participate in the creation of stories in the book, experience various characters in virtual reality, or create their own new identities, and gain an immersive reading experience.

　　Under the empowerment of digital technology, "cloud reading" has become more and more interesting.

At the same time, problems such as fragmentation of attention and entertainment of content brought about by digital reading have also sparked discussions in the industry.

　　In April 2022, the Propaganda Department of the CPC Central Committee issued the "Implementation Opinions on Promoting Deeply Integrated Development of Publishing" (referred to as "Implementation Opinions"), proposing to "strengthen the operation and promotion of all media, improve the reach rate, reading rate and influence of high-quality digital publishing content." ".

Industry insiders believe that the "Implementation Opinions" not only emphasize the supply of high-quality content, but also focus on maximizing the effect of high-quality content dissemination.

　　Li Sun, general manager of Unicom Woyue Reading Technology Culture Co., Ltd., believes that high-quality content is a powerful guarantee for effective communication.

Digital publishing companies should reserve high-quality and rich content resources for users, and launch more digital publishing products and services suitable for network communication.

　　Experts believe that high-quality content is the core competitiveness of digital reading.

As the scale of the digital reading industry continues to expand, people will inevitably put forward higher requirements for the content and service quality of digital reading.

In order to gain a firm foothold in the fiercely competitive market, creators and publishers of digital reading products must persist in expanding the supply of high-quality content and create more high-quality works.

At the same time, strengthen the supporting and leading role of information technology, and provide more diverse and advanced reading services with the help of new technologies such as virtual reality and blockchain, so as to better meet people's multi-scenario reading needs.

　　Yan Yu