Beverage giant "Coca-Cola Bottlers Japan" has decided to raise the price of canned "Coca-Cola" from May this year.
It is the first time in 25 years since 1998 that the suggested retail price excluding tax has been raised.
A 350ml can of Coca-Cola will be priced at 125 yen, up 10 yen from the current 115 yen before tax.
In addition,
the price of canned coffee will be raised from 10 yen to 25 yen, and the price
of carbonated drinks and tea in large 1.5-liter and 2-liter plastic bottles will be raised by 10 yen.
In addition,
▽Paper pack products will also be raised in price, with a total of 75 items subject to this price increase.
When the consumption tax rate was raised, sales prices including tax were raised at vending machines, etc., but this is the first time in 25 years since 1998 that the suggested retail price excluding tax for canned Coca-Cola has been raised. increase.
Both will be revised from the shipment on May 1st, and the rate of increase will be from 3% to 22% at the suggested retail price.
Regarding the reason for the price increase, the company says that it is difficult to absorb it with corporate efforts alone as costs rise due to soaring prices of raw materials, materials and energy.