Virtual digital human expands new cultural experience (cultural eyes)

  On the third day of the Lunar New Year's Day, "Forge ahead New Journey - 2023 China Internet Audio-Visual Annual Ceremony", Jia Yao, the official virtual person of Dunhuang Mogao Grottoes, danced a song "Dream Back to Dunhuang" with young dancer Hua Xiao, vividly Reproduce Hu Xuan of the Tang Dynasty.

  This is not the first time virtual digital humans have appeared on the cultural scene.

In 2022, virtual digital humans will usher in rapid growth in the cultural industry, and major cultural institutions have launched virtual digital humans.

"Ai Wenwen" of the National Museum of China is engaged in curatorial work, and is very familiar with the history and artistic value of cultural relics, and can provide audiences with various services such as explanations, guides, and consultations; He can speak and sing, conveying the unique charm of Qin Opera with every frown and smile; "Gu Xiaoyu", the promoter of Song Yun culture in Zhejiang, is a singer and host, and he is familiar with Song Yun and Song Ci.

These virtual digital people not only provide more personalized cultural services, but also update the presentation of culture and art, and expand the cultural digital experience.

  The so-called virtual digital human is a digital character image that is created by digital technology and is close to the human image.

They can speak and act like humans, and are currently mostly used in cultural industries such as film and television, stage, and cultural museums.

  The rapid growth of virtual digital humans in the cultural field echoes the needs of the era of cultural digitization.

The "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" issued last year proposed: "Cultivate new cultural formats with cultural experience as the main feature, innovate presentation methods, and promote the vitality of Chinese cultural treasures." Major cultural institutions followed the trend and used The new form of virtual digital human has brought the excellent traditional Chinese culture to more young people.

In addition, the interactive characteristics of digital virtual humans also meet people's social needs in the digital world, and become a new emotional carrier that connects people and people, people and things.

  The emergence of virtual digital humans is a fusion of culture and technology.

As an important carrier for the interaction between the virtual world and the real world, a virtual digital human can only connect virtual and reality and achieve emotional resonance with people if it has a sense of reality.

This aspect depends on technological progress.

For example, technologies such as computer graphics rendering, 3D modeling, motion capture, deep learning, and speech synthesis, which are widely used at present, make virtual digital humans more and more realistic in terms of language, movement, and expression.

On the other hand, the profound cultural connotation is a distinctive feature of virtual digital human, which needs continuous and long-term content support to make it more deep and broad in thinking, thinking and expression.

Only by cultivating internally and externally can virtual digital talents have lasting vitality.

  Currently, the digital human industry is still in its infancy.

Virtual digital humans also have problems such as image homogeneity, unclear person design, and crowding.

Next, clear positioning and differentiated development will be one of the directions for virtual digital humans to seek breakthroughs.

  With the progress of the industry and the maturity of technology, it is believed that more virtual digital humans will appear in the future, becoming a carrier of cultural inheritance in the digital age, bringing you diverse services and more immersive and accompanying cultural experiences.

  "People's Daily Overseas Edition" (Version 07, February 8, 2023)