"I thought there would be fewer people in the Universal Resort during the Chinese New Year, but I didn't expect the number to 'explode'." Recently, Ms. Mou, a Beijing resident, told reporters that she thought that everyone would arrange to go home before the year, and the weather was cold. , There will not be many people in Universal Beijing Resort.
But I didn’t expect to have to queue for 80 minutes for Harry Potter’s Forbidden Journey, or 100 minutes for Jurassic Adventures, and to eat at the Three Broomsticks restaurant.
In the Wizarding World of Harry Potter scenic spot, Ms. Mou will never forget the queuing experience of Harry Potter's Forbidden Journey.
"I thought I was only a little behind the people in the fence next door, but actually I didn't know how many laps behind them." She said, "I thought I would be in the queue after turning a corner, but it was actually another row."
Regarding the recent explosion of Universal Studios, Lin Huanjie, president of the China Theme Park Research Institute, said that he was not surprised: "After the adjustment of China's epidemic prevention policy, the mobility of travel has increased. It coincides with the special time period around the Spring Festival holiday. It is picking up. As a world-class brand, Universal Studios has a strong attraction for tourists.”
In the first Spring Festival after the "Class B and B Control" of the new crown virus, you can go back to your hometown for reunion or travel for the New Year. You can start as you like, and the prosperity and busy scenes of major domestic railway stations and airports have reappeared.
Data show that as of January 29, the national railways, highways, waterways, and civil aviation have sent a total of 892 million passengers, an increase of 56% over the same period in 2022; %.
During the 7-day Spring Festival holiday from January 21 to January 27, a total of 226 million passengers were sent by railways, highways, waterways, and civil aviation across the country, a decrease of 46.4% over the same period in 2019 and an increase of 71.2% over the same period in 2022; The traffic flow is 306 million vehicles, an increase of 33% over the same period in 2022.
It is not difficult to see that the Spring Festival holiday trend dominated by local and surrounding bookings in the past three years has reversed this year.
According to calculations by the data center of the Ministry of Culture and Tourism, there will be 308 million domestic tourist trips during the Spring Festival holiday in 2023, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019; domestic tourism revenue will be 375.843 billion yuan, a year-on-year increase of 30%, returning to 73.1% of the same period in 2019.
During the Spring Festival holiday, the national cultural and tourism market was generally safe and orderly.
In addition, with the optimization and adjustment of China's entry and exit policies, the cross-border tourism market is also recovering in an all-round way. Many tourists have foreseen the trend of "people following the crowd" in major domestic scenic spots in advance and choose to welcome the Chinese New Year overseas this year.
The "2023 Spring Festival Travel Summary Report" released by Ctrip shows that during the 2023 Spring Festival, cross-border air ticket orders will increase by more than 4 times year-on-year.
Among them, air ticket orders in Bali increased by 30 times year-on-year, Singapore increased by more than 8 times, Manila exceeded 5 times, Bangkok and Phuket exceeded 4 times, and Chiang Mai and Kuala Lumpur nearly tripled.
On the first day of the Lunar New Year, the first Chinese chartered flight arrived in Bali from Shenzhen, and the Ministry of Tourism of Indonesia and the Bali Provincial Government held a ceremony at the airport to welcome them warmly; Tourists...Southeast Asia, which is rich in sunshine, beaches, and food resources, is attracting the first batch of overseas Chinese New Year tourists in China with its warm hospitality.
It is understood that in order to welcome the Chinese tourists who may continue to come after the Spring Festival, the Kamala Elephant Camp on Phuket Island, Thailand has purchased 6 new elephants, and plans to further expand the infrastructure of the camp, so as to provide tourists with There are various activities such as riding elephants and all-terrain vehicles.
According to Thai industry operators, the return of Chinese tourists during the Spring Festival is still a precursor, and large-scale Chinese tourist groups are expected to come to Thailand during the Songkran Festival in March and April.
In addition, the Ministry of Culture and Tourism announced that starting from February 6, national travel agencies and online travel companies will resume the pilot operation of outbound group travel and "air ticket + hotel" business for Chinese citizens to relevant countries.
Various airlines have also accelerated the recovery of international and regional routes.
As of February 6, China Eastern Airlines and its subsidiaries have operated 52 international and regional passenger routes, with 302 flights per week.
It is expected that by February 28, China Eastern Airlines’ international and regional flights will resume to 60, reaching 410 flights per week. The newly resumed routes and flights are mainly concentrated in destinations such as Southeast Asia, Hong Kong, Macao and Taiwan.
China Southern Airlines operates 50 international and regional routes, with 82 flights per week.
Spring Airlines Co., Ltd. said that at present, Spring Airlines has resumed 24 international and regional routes, including 16 routes in Southeast Asia.
Since the Spring Festival, the average passenger load factor of flights in international regions has reached more than 90%, and the passenger load factor of many flights has reached 100%.
The resumption of a large number of international flights after the festival has provided further convenience for outbound travel, and the bookings for outbound travel products have also increased accordingly.
According to data from Ctrip, in the week after the Spring Festival, the booking volume of outbound group tours and "air ticket + hotel" package products increased by more than 3 times compared with the week of the holiday.
Jiang Wen, CEO of Ctrip Team Tour, said: "This data reflects that tourists are gradually regaining confidence in outbound travel. At the same time, travel agencies have more products on the shelves, providing people with more diverse choices when going abroad."
"The popularity of tourism during the Spring Festival is obvious to all. Taking this as a starting point, I believe that people's tourism consumption confidence and consumption potential will be released at an accelerated rate, and the tourism market will see a considerable recovery in 2023." Shen Jiani, a senior researcher at the Strategic Research Center of Ctrip Research Institute, believes, With the gradual increase of international flights in the future, the convenience of travel at home and abroad will increase. It is expected that there will be an obvious market explosion during the "May 1" holiday this year.
Wang Zhiyuan, trainee reporter of China Youth Daily and China Youth Daily Source: China Youth Daily