Chinanews.com, Beijing, February 2 (Reporter Gao Kai) The entertainment content market in 2023 will be full of warmth at the beginning of the year. The successive appearances of good content works gradually outline a vivid picture of the industry's overall recovery, and continue this momentum to the end of the year. The first core period of the year is the Spring Festival.

  During the Spring Festival, the total box office of theater movies reached the second highest level in film history, and online video platforms continued to set off a double storm of word-of-mouth and popularity.

  On the eve of the Spring Festival, the hardcore sci-fi drama "Three-Body Problem" was officially announced and immediately ignited the drama market.

The first day of the "Three-Body Problem" series was launched, it aroused strong onlookers and heated discussions among fans of the original book and the general public. The popularity of the Tencent video site exceeded 25,000 within one hour of broadcasting, setting the highest popularity value on the first day and the fastest popularity value breaking through 20,000 and many other platform records, and quickly climbed to the TOP1 list of Douban Real-time Double List and Maoyan Total Network Popularity List.

With the advancement of the plot, positive comments such as respecting the original temperament, meticulous characterization, online actors' acting skills, brilliant soundtrack special effects, and good atmosphere have driven the popularity and reputation of the series to steadily increase. With 1.5 million ratings, it has become the highest number of ratings in Tencent Video. episodes, and received a score of 8.1 on Douban.

  Movies for the Spring Festival have always been in demand in the market, and watching movies during the New Year has become a New Year custom for ordinary people.

With the support of many high-quality films, the theater movie market has accelerated, and the Spring Festival file of online movies, which is in its third year, is also receiving frequent reports of success.

From "Journey to the West: Shadow Demon City" on the 27th of the twelfth lunar month to "Great Happy Event" on the sixth day of the Lunar New Year, 8 online movies that have been launched successively during the Spring Festival have been broadcast online with large-scale and refined scheduling and operation A "sense of presence".

  Under the relatively strong demand for family viewing during the Spring Festival, comedy films have a good record. Among them, "Northeast Farewell Tiantuan 2" broke through 20,000 on the site within 10 hours of its launch, and became the highest-rated comedy film on Douban during the Spring Festival with a score of 6.6. It also drove the popularity of the film series "Farewell to the Northeast" to rush into the TOP9 movie list.

"Looking Up and Seeing Joy", which is also a comedy theme, has won the Maoyan Internet popularity champion for many consecutive days, and jointly contracted the audience's laughter with "Desperate Housewives", "Running God of Wealth 4" and "Big Joy".

In addition, the martial arts movie "The Legend of Qiao Feng" set a new record for online movies on the day it was launched, and the tens of millions of action movie "Sniper King: Assassination" led the online movie Spring Festival.

  The memory of Chinese festivals is always inseparable from the party, and watching warm and joyful evening parties with family members has become a "reserved program" for every family.

According to statistics, from January 14 to January 25, the Tencent video platform alone broadcast a total of 23 Spring Festival-related evening shows. In addition to the 2023 Spring Festival Gala of China Central Radio and Television, it also broadcast Beijing, Zhejiang, Jiangsu , Tianjin Crosstalk, Guangdong, Yunnan and many other Spring Festival Gala, as well as the 2023 Internet Audio-Visual Annual Ceremony and other exciting evening content.

Combining the concept of "Chinese New Year of the Rabbit" to upgrade the interactive gameplay in the live broadcast room, create a "play while watching" experience through likes, power generation, red envelope rain, stalk barrage, custom barrage, and easter egg special effects.

  2023 is the beginning of the year, and the outdoor chill is still there, but the entertainment content market here has fully recovered, and it has made a solid start.

(Finish)