The first episode of the podcast, "Human washing", is published today.
Anna Björklund tells Morgonstudion that culture and business life are separated in Sweden.
- When you have to understand our time, which is the mission we have given ourselves, it is not always so effective, because the values have drifted together more and more in practice on the internet, so I think we will help each other, says Anna Björklund.
Isabella Löwengrip emphasizes that there is a cultural fear among many entrepreneurs.
- For many who listen more to success and start-up company podcasts, it might be a bit scary about culture.
There is a threshold - "oh, will I fit in here, will you understand what you're listening to," she says.