Telecinco sinks into 'prime time': never before has any of the three main networks marked such a low audience

• Mediaset Borja Prado starts the revolution to 'resurrect' Telecinco

• Audiences Antena 3 continues unstoppable and Telecinco increases its crisis: La 1 surpasses it in prime time for the first time in 13 years

A skinny dog, everything turns into fleas, the saying goes.

Added to the audience crisis that

has been dragging on for too many months now is that far from improving, everything seems to be getting worse.

While

and

return to sweep, being leaders once again with a 14.2% audience share, its best start to the year since 2009 and with

-since August 1999, Telecinco has recorded its lowest historic monthly (10.5%) and also sinks into 'prime time',

.

For its part,

is in third position, with a 9.4% share of the screen.

in 'prime time' in

January

.

It falls to fifth position behind

, the pay channels (10.9%),

and the Autonomous Regions (9.4%).

Telecinco

Mediaset.

Borja Prado starts the revolution to 'resurrect' Telecinco

• Drafting: ESTHER MUCIENTES Madrid

Borja Prado starts the revolution to 'resurrect' Telecinco

Never before has one of the three main chains marked such a low figure in this range.

According to a historical data,

.

For its part

when it marked a 9.3% share of the screen.

Although the data is surprising, especially coming from the chain that a few months ago swept this strip with

such as

or

, it was the chronicle of a death foretold.

, with the exception of

, which is why the chain has been forced to bring up its sixth edition and broadcast it just two weeks after the fifth one ended.

But, in reality,

only the program itself works on

The debates do not stop attracting the audience, so Antena 3 continues to sweep prime time with

,

,

and

, during the week, and with the Saturday film that thrashes the experiment of

to program a double broadcast of the Christian Gálvez contest,

.

During the week, the series

, which at its premiere stood at 10.9%, very far, for example, from the last great fiction released by the network,

, which scored 19, 7%, does not exceed 10%.

Its competitor,

, leads quite a few points above.

Nightmare in paradise 2

not only has not matched the poor ratings of the first edition, finished in December, but it marks even worse in all programs, gala and debate.

On Fridays, the network decided to re-air

instead of

, which disappeared by surprise due to low ratings.

And, although it has managed to improve the data from

, it remains quite far from

(Antena 3).

's hope

is in the new edition of

.

The network is already announcing the

and, although none of the participants have been officially revealed yet, it seems that

in search of saving the battered 'prime time'.

However, the new edition of

is scheduled to arrive in late February or early March, so the bleeding will continue for at least next month.

On the other side, the one in pink,

.

Not only is it leading again, but it is also the chain that is growing the most compared to the data for December (0.8%), while it

.

Everything that Antena 3 programs triumphs.

.

Antena 3 Noticias adds 37 months of consecutive monthly leadership with 19.7%, (0.6% more than in December and 0.7% than in January 2022).

In addition,

:

and

.

The first, which is broadcast from 8:00 p.m. to 9:00 p.m., achieved a 22.7%

in January , 2,774,000 viewers.

The second, the

program , reached 16.5% and 2,481,000 viewers.

Both manage to lead with the greatest historical distances against their main competitor: 16.5% and 9.4%, respectively,

To these data is also added

, also from

' production company and hosted by

, released at the beginning of January and which completes the top 3 entertainment, with an average screen share of 19.1% and more 2,200,000 viewers every Friday.

They are the programs that concentrate the largest number of unique viewers: 5,170,000

, 5,596,000

and 5,467,000

.

In the afternoons, when

managed to withstand the pull of

con

, the programming change by subtracting an hour from

's program to broadcast

-in the same slot as the Sonsoles Ónega program- has ended for take away that first place they held.

manages to be the absolute leader in January with its monthly maximum (13.4% and 1,324,000 viewers on average).

All in all,

is once again the leading television group despite having one less channel.

It registers the greatest distance since April, almost 2 points more than Mediaset.

According to the criteria of The Trust Project

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