Pyratex, the company that will dress you in seaweed and lemon peel: "We make the impossible possible"

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Tell me that the layette is one hundred percent sustainable."

(Vienna, 1992) comes to our interview by the hair, about to leave accounts of what she will be her first daughter, Eugenia.

And of course, Eugenia's layette, reacts Polanco, is going to be full of garments made with

the company that she herself founded eight years ago, when no one in Spain (and almost in the world) had gone through the head to bet everything on the card of the elaboration of

beyond cotton and leather, and that were «on the one hand sustainable and on the other functional: beneficial fabrics for

with

properties , to

Like the one they are presenting this month, made with

peels discarded after the production of industrial juices, and whose appearance and touch -I attest- is that of a fine knitted fabric.

Or the one made

Or that of

Or the

Up to 60 fabrics designed, manufactured and patented in four years, each one with an average of three years of R&D behind it.

Of all the projects they undertake, of all the potential new fabrics, "70% remain on the way", explains the CEO of Pyratex, "because the sustainable element has been lost, or because it cannot be scalable, or because it cannot be it has durability, or it is not easy to take care of...".

clothes to live better

Today Pyratex bills several million euros a year and works for brands all over the world:

«What we want to convey to the consumer is that, just as we no longer eat to eat, but to live better and longer, textiles can also help us in the same sense, because in the end we spend

and the largest organ in our body is the skin, which

textiles”, says Polanco.

A Fiorucci dress made with Pyratex fabric.

That textile that needs, at the sector level, a good wiggle, given the embarrassing data it produces in terms of

(the second most polluting industry on the planet, responsible for 20% of the toxic spills into the water) and

You may not know that 'above all' is written separately unless it is a piece of clothing, but it is not lost on anyone by now that

are involved in the manufacture of

Whoever finds a substitute for the guilty cotton with which jeans are made is crowned.

But it is not easy.

"It's much easier not to wear denim," says the Pyratex CEO, who in fact abstains.

From the law degree to manufacturing threads

By pulling the thread to find the center of this ball, we discover that before Pyratex it was

that Regina Polanco, a Law graduate, daughter of diplomats, founded before finishing her studies in Madrid, where she landed after a divided childhood between Morocco and Mauritania.

"I'm a

and I've always fantasized about creating a clothing brand for

of my generation, the Y," she says.

The fact is that what began with a modest

project in the fashion sector ended, thanks to a providential trip to the largest

the world, the Parisian

in an adventure into unknown territory, almost almost the embarking on a new economic activity.

There Regina Polanco discovered that there was

cotton and wool.

And she also perceived that these modern, functional fabrics, with beneficial properties, would be the future, her future.

After dedicating four years to pure and hard R&D, immersed in three international business incubation programs, Pyratex hit the market.

And then came the hard part.

«My

by far, was

No weaver in the world wanted to test these new threads that I offered on their machines».

But it was not only about selling a new product without a single final customer consuming it..., "it was also testing a

because I sell fabric, but I don't have my own factories,

them in collaboration with

And also I enter a world, that of fashion, which although it seems very modern, in its industrial part is very traditional, very masculine ».

An Adolfo Dominguez sweatshirt made with recycled Pyratex fibers.

After traveling halfway around the world with his fabric samples, Polanco finally managed to get a small Italian company to trust his proposal - "when he was about to throw in the towel, honestly" - and everything began to roll.

And there it continues, with increasing strength, especially outside of Spain.

«Although I have had interesting collaborations with companies such as

, Spanish companies represent

At

production, where I manufacture the most is in Italy and Portugal, although I would like to produce more here.

What is the problem?

The price.

On average, garments made from Pyratex fabrics cost 20% more.

difficult challenge.

Although seen what has been seen... "I always say that Pyratex is a process very much based on making the impossible possible," Polanco confides.

Well that.

How to get a sweatshirt from a nettle

Have you ever wondered why most of the clothes we wear are made from cotton or animal fabrics?

"Because its transformation into a fabric is very simple, explains Regina Polanco. So the first thing they do at Pyratex when developing a new fabric is to identify fibers that can be easily turned into a textile. "

for example.

Nettle is a

Making thread with it is relatively simple". What you probably did not know is that nettle was widely used in textiles until the discovery of cotton, a plant that, by investing a lot of water in it, becomes a very soft and joyous fabric And so, the nettle practically fell into disuse Now Pyratex wants to make it fashionable again, with its other 59 fabrics.

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