(The picture is fictional based on the storyline of "Journey to the West")
"Journey to the West" is Wu Chengen's "mythical fable" that reveals the various forms of the world and the vicissitudes of society. Aside from the ghost images and magical spells of the characters in the book, their every move is just a reflection of Wu Chengen's reflection on the human society.
Take the sixteenth and seventeenth chapters of "Journey to the West" "The Case of the Theft of the Robe at the Guanyin Temple" as an example. Rereading it in a modern context is a good example for cadres to face problems directly, properly handle public opinion, respond objectively to social concerns, and strengthen their image of credibility. example.
Facing the crisis of public opinion, Guanyin responded inappropriately at first, but later stepped forward to solve the problem quickly.
She successfully reversed the public opinion crisis and restored her public trust image.
Stolen cassocks——public opinion keeps rising
At that time, Tang Seng and Monkey King passed by a temple named Guanyin Temple.
To put it bluntly, this is a chain of temples joining the "Guanyin" brand.
When Tang Seng saw the word "Guanyin", he felt very cordial.
Avalokitesvara is the main person in charge of the scripture learning project. On the way, Tang Seng received a lot of help from Avalokitesvara. The brocade cassock and nine-ringed tin staff were all given by Avalokitesvara himself.
In Tang Seng's cognition, Guanyin is his immediate boss and life mentor. Without Guanyin, Tang Seng would not have the opportunity to undertake Buddhist scriptures projects.
Therefore, when Tang Seng saw the human branch of Guanyin Temple, he must go to "hold a show".
He not only offered incense in the courtyard, but also stayed overnight.
That day, Sun Wukong "fighted for wealth" with Elder Jin Chi, the leader of the hospital, which aroused his greed.
Elder Jin Chi joined hands with the monks of the monastery to plan and implement the "Arson Case of Guanyin Temple".
After Sun Wukong discovered this matter in advance, he used his plan to help the fire, causing most of the courtyards and halls of Guanyin Temple to be burned down.
That night, Elder Jinchi committed suicide in fear of crime, and the black bear monster took the golden cassock and abducted him.
After the brocade cassock was stolen from the Guanyin Temple, rumors spread in heaven and in the world, which had a negative impact on Guanyin, a senior Buddhist leader.
This cassock was designated by the Tathagata Buddha to the Buddhist scriptures. Now it has been stolen from a Guanyin Temple in the world, which has aroused social concern. Negative news directly hit Guanyin. All of a sudden, various headlines appeared on major portal websites:
Avalokitesvara's lax management of subordinates caused the robes bestowed by Tathagata to be stolen;
Avalokitesvara connives at his subordinates for corruption, and lives a life of luxury comparable to that of an earthly emperor;
Avalokitesvara's agent in the human world partnered with the underworld to collect money;
Doubtful Avalokitesvara bought many properties in the world...
These rumors, which are difficult to distinguish between true and false, are spreading all over the Internet, and even Sun Wukong has become suspicious of Guanyin.
The original text of "Journey to the West": Traveler said: "My master met your Buddhist monastery on the way. You received incense from the world and allowed a black bear to live next to him. He stole my master's cassock and refused to give it to you many times. Now I am here. Ask what you want."
From Sun Wukong's questioning, it can be seen that he acquiesced that the black bear spirit stole the cassock was ordered by Guanyin.
TV series "Journey to the West" black fur monster holding cassock
The hard tone of the official announcement triggered secondary public opinion
When Guanyin faced Sun Wukong's doubts and fermented public opinion topics, she acted very strongly.
The original text of "Journey to the West": The Bodhisattva said: "This monkey speaks so shamelessly! Since the bear spirit stole your cassock, why do you ask me for it? It's you, a wicked monkey, who is bold enough to show off the treasure and take it with you." The villain sees you, but you commit murder again, stir up the wind and get angry, burn my Liuyun lower courtyard, and let me put you in trouble instead!"
Guanyin's response can be said to be unqualified.
One is that the response time is late; the other is that the tone is tough; the third is that the notification is vague;
From the theft of the cassock to the investigation by Monkey King alone, during this period, public opinion has continued to heat up, and various doubts and speculations on the Internet have continued. The reason is that Guanyin, the public opinion party, failed to respond in time.
When Monkey King came to ask questions, she acted like a leader and reprimanded Monkey King one after another.
Although Monkey King is her subordinate, you must know that this response is not only for Monkey King, but also for the public.
Opening her mouth, she reprimanded the monkey for being unruly, and then denied that the cassock had nothing to do with her with a rhetorical questioning tone, and then reprimanded the monkey for showing off her property, which led to the theft of the cassock. Although she admitted that Guanyin Temple was a franchise temple approved by herself, she was deceived by the villain.
But the public will no longer listen to what she said later, because the arrogant tone earlier has aroused the audience's resentment.
If there was an Internet at that time, Guanyin's response would definitely set off a second wave of public opinion.
Guanyin's reply, the problem lies in the three points of official standard thinking, insincerity in admitting mistakes, and lack of details, because she did do the investigation, but was asked by Monkey King at first, and she didn't express it clearly.
The general public hates the idea of official standards and the domineering attitude of officials. In the final analysis, the "official standard thought of domineering" runs counter to the purpose of "serving the people".
Once this situation occurs in the official notification, it will inevitably stimulate the nerves of the public. No matter how detailed the subsequent notification is, the public will not buy it.
Secondly, Guanyin thought he was Sun Wukong's superior leader, so he didn't apologize to him. This is a matter of the cadre's mind.
If you make a mistake, you must take the initiative to admit your mistake. This is not only to restore your personal image, but also to rebuild the credibility of the public authority you represent.
Furthermore, the official notification is vague, leaving many gaps, causing speculation and rumors to spread everywhere.
If there is no standard answer, there will be many answers. The more answer options, the greater the attention of public opinion.
In fact, Avalokitesvara had already done a detailed investigation before Sun Wukong approached him, so there was no need to be aggressive when responding to Monkey King.
Avalokitesvara's proper reply should be like this: Wukong, you and Tang Seng are worried.
(First express condolences and concern) The theft of the cassock has nothing to do with me, and the Guanyin Temple that Jinchi joined was indeed approved by me.
(State the facts objectively) For this, I apologize to you, your master Tang Seng and other innocent monks in Guanyin Temple.
(Sincere apology, seeking sympathy and forgiveness from the victim) It was my inappropriate employment that blinded Jinchi, a villain.
(Proactively review, explain the relationship truthfully, and avoid speculation from netizens) In addition, after the robes were stolen, I paid attention in time, and after investigation: the case was triggered because you and Jin Chi were showing off and fighting for wealth, which made him jealous.
He teamed up with his colleagues Guangzhi and Guangmou to set fire to cut the treasure.
Later, you discovered the conspiracy and fanned the wind to help the fire. In the end, the fire was too large and the temple was severely damaged. The black fur monster took the opportunity to snatch the cassock.
(Indicating that Guanyin paid attention to this matter and conducted a detailed investigation.) It can be seen that you have certain responsibilities, and you should take it as a warning in the future.
(Warning education about Sun Wukong's mistake) Now, you have also found out that the cassock is at the black bear monster. In order to thoroughly investigate this case, I decided to accompany you to the grassroots level in person.
Don't worry, I won't go back to the office until I check it out.
(Emphasis on problem-solving attitude and determination)
From the following plot, we can see that Guanyin in "Journey to the West" has a knife mouth and a bean curd heart. On the surface, he criticizes Wukong, but in the end he personally accompanies Monkey King to the black fur monster's lair.
Although Guanyin doesn't understand the "political art" of "official notification" in public opinion events, she is a man of action.
Quickly solve the problem and reverse the crisis of public opinion
Guanyin's actions below made Sun Wukong awe-inspiring.
The original text of "Journey to the West": The traveler said: "The 'Lingxuzi system' is engraved on this plate. I think this Taoist is called Lingxuzi. Bodhisattva, when you want to follow me, you can become this Taoist. I have eaten this pill. One pill, change to another pill, slightly bigger. Bodhisattva, you just hold this plate, two pills, and go to live with the demon, and give the larger pill to the demon. Wait for the demon to swallow it in one gulp. If he refuses to offer the Buddhist robes, Lao Sun will weave one of his intestines as well."
The Bodhisattva nodded in agreement with him.
Monkey King's strategy of begging for cassocks was recognized and cooperated by Avalokitesvara.
Avalokitesvara and Sun Wukong disguised themselves as the suspect's accomplices and went to the suspect's stronghold to hide the stolen goods as "undercover agents".
In order to solve the case as soon as possible, Guanyin changed from the previous leader who reprimanded Wukong, and condescended to accept the monkey's command.
At this time, Guanyin does not put on airs, does not act like an official, is approachable, does good things, and does not show his leadership style and bearing.
She was completely different from her previous performance.
This not only made Sun Wukong sincerely admire, but also moved the media and netizens who cared about the "cassock theft case".
Netizens even say: Mouth is too upright, a leader like Guanyin is worth getting along with, and she really does it when something happens.
TV series "Journey to the West" Avalokitesvara subdues the black fur monster
Guanyin's resolute handling of the case quickly quelled the negative public opinion, and also subdued the criminal's mastermind, the black bear monster.
After the case was closed, she held a summary meeting in the Guanyin Temple, and she made a deep review of her ineffective supervision of the chain branch and misused villains; she sincerely apologized for the fire damage caused to Tang Seng's master and disciples and other innocent monks in the Guanyin Temple.
At the same time, they severely criticized Sun Wukong's vanity mentality of showing off his property and striving for strength; some monks who participated in the Jinchi arson case were dealt with according to law.
The key to Guanyin's ability to reverse the public opinion crisis of the "cassock theft case" lies in "sincerity and hard work, and prompt and effective action."
As long as we face the problem with a sincere attitude; respond to the problem objectively and truthfully; solve the problem with practical actions and quick results; public opinion will not turn into a dangerous situation.
Picture: CCTV version of "Journey to the West" TV series screenshot
Reference: Wu Chengen's "Journey to the West" in the Ming Dynasty
(China News Agency WeChat public account Liu Hao)