Observation: "Door-to-Door Cooking" has become a new trend, which is essential for the convenience of consumers and regulation

　　News from CNR.com, Beijing, January 31 (Headquarters reporter Qian Cheng, Sichuan station, Li Huijuan) Recently, there have been a lot of self-recommendation posts for "cooking at home" on social platforms. Chengdu, Chongqing, Changsha, Hefei and other cities.

Customers can order by themselves or choose from the recipes provided by the private kitchen. The ingredients can be brought by themselves or bought on behalf of them. The market price is about 66-88 yuan for 4 dishes, 88-128 yuan for 6 dishes, and 128 yuan for 10 dishes. - ranging from 300 yuan.

　　It is understood that most of these door-to-door private chefs are part-time jobs, mainly young and middle-aged people.

They use their culinary expertise to cook for others, and even provide door-to-door service for the New Year's Eve dinner.

How do you view the new service form of "representative kitchen"?

　　"Post-95" Zhang Yaohong is the head of a substitute kitchen team. Currently, the company's business scope is mainly concentrated in the Chengdu area.

She started working as a door-to-door substitute chef in August last year.

　　Zhang Yaohong said: "I was surfing the Internet on August 17, 2022, and I stumbled across a door-to-door cook. I was curious at the time and thought it was very novel, so I clicked in and took a look. See After looking at the dishes made by bloggers who posted posts, I thought I could cook them too, and then I did it.”

　　Zhang Yaohong majored in environmental engineering at university and worked in related fields after graduation.

It was this attempt to cook for others at home that made her choose to give up her relatively stable job and start a business.

　　"I actually like my job very much. The treatment in the unit and other aspects are very good. Cooking is one of my hobbies. I also have spare time on weekends. I originally planned to do it as a side job. Now I resigned, because I think the career of home cooking may be more suitable for me, and it is more in line with my plan for future development." Zhang Yaohong said.

　　Every time she receives an order on a social platform, Zhang Yaohong will discuss the choice of dishes and taste preferences with her employer.

At present, the labor cost of Zhang Yaohong's team is 88 yuan for 4 dishes and 128 yuan for 6 dishes. If you need to invite a professional chef to make a customized banquet, the price will be settled separately according to the actual situation.

　　Zhang Yaohong said: "First ask the customer's preferences, and then the chef will customize a recipe for the customer to let the customer choose. Generally speaking, it is to give the customer a certain reference, and then adjust if it is not suitable. Here, the service First, the customer is the first, and fully meet the needs of customers.”

　　Usually, the ingredients can be prepared by the employer or purchased by a private chef.

If she needs to help with grocery shopping, she will confirm with her employer in advance the supermarket or market where she buys, and keep the receipt.

　　"We don't provide ingredients. If customers need to buy ingredients on their behalf, we buy them in supermarkets around them. That is, where customers usually buy vegetables, we will buy them for them. All of them are purchased from regular channels. There is no Said that we provide the supply channels of the ingredients ourselves." Zhang Yaohong explained.

　　After several months of exploration and development, Zhang Yaohong's substitute chef team has grown rapidly to more than 100 people, most of whom are part-timers.

This year's Spring Festival, the supply of customers who make appointments for home-cooked New Year's Eve dinners is in short supply.

　　Zhang Yaohong said: "The orders for the New Year's Eve dinner are all over the place, and we are looking for chefs everywhere. Because most people have to go back to their hometowns for the New Year, our team didn't have enough chefs at that time. Because we make customized recipes, the menu is based on customer requirements. and taste adjustments, so everyone feels that our service will be more intimate than some fixed menus.”

　　Some customers even make an appointment for several days in a row with a private chef to cook at home.

　　Zhang Yaohong continued: "There is a customer who has booked for 4 days in a row, New Year's Eve dinner, lunch for the first, second, and third day of junior high school. He also sealed a big red envelope for the chef. Our chef is also very good at reciprocating courtesy. When he went to the customer’s house for lunch on the first day of the new year, he sealed a red envelope for the customer’s children. This will ensure that everyone will be happy. I think Very humane and very warm.”

　　Zhang Yaohong said that at present, the customer group willing to choose the service of "representative kitchen" is between 28-45 years old.

"Our customer base is mainly young and middle-aged people, and most of them are in their 30s and 40s. Because this group of people have a relatively stable income and a good income level."

　　With the increase in the number of the team, issues such as personnel training management and food safety have become the new focus of Zhang Yaohong's work.

　　"Employees who join us must hold a health certificate to work because it involves food safety issues. We must first ensure that our employees are healthy before we can provide customers with a health guarantee." Zhang Yaohong said.

　　The reporter searched and found that in Shanghai, Zhejiang, Anhui and other places, netizens posted on the Internet to provide door-to-door cooking services, and many people have developed from part-time personal jobs to multi-person cooking teams.

In addition, there are also many professional chefs who provide door-to-door service after work, but the price is much higher.

　　A professional chef revealed: "We are all chefs in hotels and clubs, and we all have our own jobs. For example, some are chefs, some are sous chefs, and some are stove heads. We all use our spare time to take orders on the platform."

　　The new service form of "door-to-door cooking" makes consumers feel convenient and flexible, but it also makes many consumers have doubts.

The turnover of chefs is high, and they generally do not sign formal contracts with employers. If disputes arise, how to protect the rights and interests of both parties?

　　Huang Rui, a lawyer from a law firm in Shanghai, said: “We recommend that platforms or companies that provide relevant services conduct pre-system review, such as reviewing the working years, work records, health certificates of relevant door-to-door service personnel, and whether they have been subject to administrative or criminal punishment. Punishment records, etc. When consumers purchase this service, it is best to sign a written contract with the company to avoid problems that cannot be resolved by both parties during consumption.” (Central Broadcasting Network)