Chinanews.com, Beijing, January 30th, Fuqi New Year, Ruitu is auspicious.
On the afternoon of January 28, 2023 local time, the central square (Place d'Armes) of Namur, the capital of the Walloon region of Belgium, was filled with a prosperous New Year atmosphere.
The "Happy Spring Festival Rabbit Hall" hosted by the China Cultural Center in Brussels was unveiled at the Chinese Spring Festival Garden Temple Fair in Namur, and was warmly welcomed by the local people.
On the day of the event, the "Happy Spring Festival Rabbit Hunting Hall" was crowded with people and the atmosphere was warm.
"Ruitu Welcomes the Spring: Excellent Works Exhibition of the Belgian Zodiac Design Competition", "Mobile Digital Booth: Traveling in the Chinese Year of the Zodiac", "Bringing the Year of China Home: Interactive Photos of Zodiac Themes", "See What Zodiac You Are: Popularization of Chinese Zodiac Culture" " and a series of interactive experience activities centering on the Chinese zodiac culture and New Year's festival culture made the atmosphere of the scene beaming, and conveyed to the local people the core of festive, peaceful, harmonious and happy Spring Festival.
Jacques, a local resident from Namur City, experienced various activities in the "Hunting Rabbit House" with his family with great interest.
He said excitedly: "In Belgian and European culture, the rabbit is closely connected with the image of spring, which symbolizes the renewal and vigorous vitality of Vientiane. I was pleasantly surprised to find that this deeply resonates with the Chinese zodiac culture. My children and I especially I like today's zodiac design poster exhibition, they are full of creativity, and I believe it also contains people's good expectations for the New Year."
During the Spring Festival Garden Fair, nearly 30 outstanding works of the Belgian Zodiac Design Competition walked out of the exhibition hall of the China Cultural Center in Brussels and entered the center of Namur.
Through the "Zodiac Rubik's Cube Pillar" art installation, a group of lively, novel and creative zodiac works "collected from the public and created locally" were exhibited, showing the broad interests and diverse understandings of Chinese zodiac culture by Belgian and European participants. Local people shared the strong taste of "Chinese New Year".
Look at the zodiac and travel in China.
The event specially set up a mobile digital booth, with the theme of "Year of the Chinese Zodiac in the Cloud", showing cities such as "The Sunshine on Both Sides of the Pujiang River" and "Shanghai: A Socialist Modern International Metropolis with World Influence" provided by the IP SHANGHAI platform Image blockbuster, micro-documentary series of intangible cultural heritage "Hai Pai Bai Gong" launched by the China Cultural Center in Brussels in cooperation with Shanghai Intangible Cultural Heritage Protection Center and Shanghai Ximeng Culture Media Co., Ltd., and a city image film produced by the Information Office of the Beijing Municipal People's Government "Dream of Beijing" and the series of short videos "Beijing Essence" produced by the Beijing Municipal Bureau of Culture and Tourism lead local people to "travel" in China, understand the culture of the zodiac, appreciate the scenery of China, listen to humanistic stories, and perceive the profound connotation and meaning of traditional Chinese culture. The exuberance of modern life.
At the same time, the China Cultural Center in Brussels conveyed beautiful New Year blessings to the visiting people through a short video of New Year greetings, and invited everyone to experience a variety of activities at the cultural center.
On the day of the event, "Bringing the Chinese New Year Home" zodiac-themed interactive self-service photos became a hot spot for check-in.
The visiting guests took photos with Beijing, Shanghai, Chongqing and other iconic attractions and Futu dolls in front of the green screen.
Caroline, a Belgian university student, shared with the staff: "I always felt that China was very far away. I never thought that I could experience China at my doorstep. This is so cool! I just posted the photo on social media and immediately received a lot of comments and comments. Love it. I really hope to go to China to see it for myself next time!”
People gathered in front of the "Zodiac Rubik's Cube", retrieved their zodiac signs from the chronology of the twelve zodiac signs, and asked volunteers about the symbols and cultural connotations of the zodiac signs.
With the help of their parents, several local children found their own zodiac signs for the whole family, and shared them with everyone at the event site.
"My daughter is so excited, she can't wait to call her grandparents and tell them about her new discovery. Chinese zodiac culture is very interesting for children, I am very happy that she has a good time here, hope she can In this way, I can gradually understand China," said Sophie, a local resident.
On the day of the event, the "Happy Spring Festival Rabbit Hunting Hall" also attracted several local Belgian Internet celebrities to visit Baobao and participate in the interaction with the theme of the Chinese zodiac.
Gather "cloud visitors" through videos, photos, live broadcasts, etc., to attract more people to pay attention to Chinese culture, understand China, and share the joy of the festival.
The "Happy Spring Festival Rabbit Hall" at the Chinese New Year Garden Fair in Namur received more than 3,000 visitors on that day, presenting a festive, peaceful and memorable Spring Festival experience to the local people.
The China Cultural Center in Brussels combined the local national conditions and people's conditions, approached the people, and integrated the activities into the lives of the local people.
Through a series of well-planned Spring Festival activities themed on the Chinese zodiac, the local people's understanding and resonance with traditional Chinese culture has been deepened, and the distance between the hearts of Chinese and Belgian and Chinese and European people has been shortened.
(Finish)